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Valuing Investments: UK Inflation Rate And Graphs

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Discuss the following points..

1. The link between the Unemployment and the inflation with the industry construction of Travis Perkins and Kingfisher. Travis Perkins is a builder merchants and Kingfisher Plc. is a retailing company.

2. The business synergy of Travis Perkins. (e.g they sell kitchens, products of its building customer, they have specialist and heating products. Explain how the synergy works.

3. The business cycle and the 5 porter's forces of the two industries ?



1. Unemployment and inflation plays a pivotal role in every industry. In case of both the organizations Travis Perkins and Kingfisher, both the factors play an important role. If rate of inflation increases, then, rate of unemployment will also increase in case of both the industries. This can cause a negative impact in both the industries (Kingfisher.com, 2015).

2. The organization Travis Perkins follows a business synergy of value and performance. Such kind of business synergy helps the firm to attain a level of competitive advantage in the industry. As, they are specialist in heating products, therefore, their business synergy works on the basis of better performance towards a large portion of the customers (Travisperkins.co.uk, 2015)

3. In porters 5 five forces, the treats of new entry and bargaining power of the suppliers are high in case of Travis Perkins. On the other hand, bargaining powers of the buyers and treats of substitute are high in case of Kingfisher Plc. In addition to this, threat of new entrants and threat of substitutes is higher in case of both the industries (Economicshelp.org, 2015).

Table 1: Porters 5 Forces of the companies

Porter’s Five forces

Travis Perkins

Kingfisher Plc

Threat of new entry



Threat of substitution



Buyer Power



Supplier Power



Competitive Rivalry 




Product cycle of Travis Perkins is at the maturity stage and on the other hand, the product life of Kingfisher is at the growth stage. Both are important marketing tools (Marketplace.org, 2015). 


References List

Economicshelp.org, (2015). UK Inflation Rate and Graphs | Economics Help. [online] Available at: https://www.economicshelp.org/blog/5720/economics/inflation-stats-and-graphs/ [Accessed 28 Dec. 2015].

Kingfisher.com, (2015). Kingfisher plc. [online] Available at: https://www.kingfisher.com/ [Accessed 28 Dec. 2015].

Marketplace.org, (2015). Why lower unemployment doesn't mean higher inflation | Marketplace.org. [online] Available at: https://www.marketplace.org/topics/economy/why-lower-unemployment-doesnt-mean-higher-inflation [Accessed 28 Dec. 2015].

Travisperkins.co.uk, (2015). Travis Perkins. [online] Available at: https://www.travisperkins.co.uk/ [Accessed 28 Dec. 2015].


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