Vertical Integration Active Pharmaceutical Ingredient - Discussion

Discuss about the Vertical Integration Active Pharmaceutical Ingredient.

Snap Inc. is an USA based company, which was founded through Bobby Murphy and Evan Spiegel on 16 September, 2011 in California. The Snap Incorporation has four incorporation to its credit- Spectacles, Zenly, Snapchat and Bitmoji. Upon the establishment of the company, this was named as Snapchat Inc. The company re-branded itself in the year 2016 and included several new applications. The Snapchat was initially launched as Picaboo. In year 2013, this application was hacked and more than 3 million phone numbers and usernames was leaked by hackers. Emily White-white collar executive of Instagram, Google and Facebook has served Snap Inc. for a tenure of two years (Brinckmann and Kim, 2015).

1. Government-Reinventing itself brings great opportunities in the market. The Snapchat needs to hold annual general meetings and statutory meetings with regard to the allegations being made by its public and community. Snap Inc. is one of the biggest giants of USA that has been able to express itself and improving the society methodologies.
2. Competitors-The Snap Inc., has refused the acquisition offers by Mark Zuckererg. The Snap Inc., has acquired Add Live and established the fact that the app can be accessed irrespective of its expiry date. The company has also acquired the Vergence Lab at the cost of $15 million (Blankenship, 2016).
3. Investors- Fidelity has been the largest owner of Snap Inc. with approximately 32 million shares. Vanguard has 6 million shares and OZ management owns more than 1 million shares of Snap Inc. Blackrock Inc., the biggest asset manager of Asia has brought nine million shares of Snap Inc. Corporate communications is one of the important aspect through which a company can reach out to the shareholders and the public. The Snap Inc. IPO is going to make a lot of cash for the company employees, investors and founders. The IPO value cannot be determined, but its market valuation is expected to be twenty billion dollar (Eloit, 2016).
4. Employees- The employees play an important part in the organization management. Snap Inc. has always been interested in exploring the different opportunities for the development of research. The company has identified different research areas that include creating apps for different age groups. Research on identifying the urban and rural needs of the people and different communities. Developing a user-friendly environment for the different age groups. Analyzing the different resources that can meet with the needs of people.
5. Consumers-Social media have changed the ways of reaching out to the masses. The Snap Inc. provides different opportunities with its content, communication platforms. The company has been continuously evolving the new methodologies through which it can bridge the communication gap. The image or picture album may expire, if not downloaded within a set time limit. The Snap Inc. has been helping the community raise express themselves and learn to live the virtual environment. The snap Inc. has created community guidelines that that encourage the people to use the app safely and securely (Cesa, 2016).

Image Source: (amp.businessinsider.com)

1. Government-The Snap Inc. has made amendments to its policy. The Snap Incorporation has signed a Federal law agreement that enforces the non-violation of all the apps rules and regulations. All the guidelines are made compatible with the binding agencies, mainly the investors and third parties that have a stake in the Snap Inc. All the users of Snap Inc. are required to follow the guidelines and do not post ant offending or harassing content online. The employees of the company need to think what is best for the organization and notify the enforcing bodies, if any individual is found violating the terms of binding contract (Levitt, 2014).
2. Investors-The key players of the Snap Incorporation are involved with decision making and engage in consultation on a regular basis. The investors are involved with searching for viable options that have lower risk.  All the information regarding the annual general meetings, social responsibility and government and corporate notifications are shared through the prospectus, circulars and newsletters from to time. The goodwill of the company is in the hands of investors. Meeting with the needs of the customers is one of the major priority areas for investors. Conflicts that arise related to company matters, shareholder prospectus and corporate governance, all must be dealt with effectively and timely.  The company keeps a track record of all its shareholders and key players and ensure the obligations in different scenario (Reppert, 2006).
3. Consumers-the concept of stakeholder theory has changed the methodology in which the consumers are perceived in an organizational context. This is a theory which has been given at a macro level and induced by different philosophies. The big business players that are the investors are also the ‘consumers’ at the same time. At a corporate level, the Snap Incorporation needs to hear the voice of its consumers. This is visible in the voting power rights that are exercised by the major key players of the corporate body. The media also act as the social partner that helps in expressing and communicating the corporate brand message to the community (Lindbo, 2013).
4. Employees-Attracting the top talents of the industry is a challenging task. The company needs to focus on delivering the brand message through the social corporate responsibility. This must be inculcated in the employees of the organization. Employee ownership is necessary for a democratic environment at workplace. Several duties and responsibilities are needed to be recognized for the employees as stakeholders of the firm. The corporate organizations have observed a number of productivity improvements where the company holds sustainable employee ownership. There are a number of obstacles to employee ownership. The culture has a lot of impact on the corporate governance of an organization. Human progress is being shaped by the number of marketing theories and literatures written through scholars. This is a subject of a great concern to all the new research scholars (Chant, 2015).

1. Government-Being a competent organization, in the world of apps requires hard-core marketing and development of a strategic plan. The Snapchat comprehends the new platform on which it has continuously evolved as a low-cost leadership and has filed an IPO with NYSE. The company The Snap Incorporation has a clear and concise view of its user base that is in comparison with conglomerates like Google and Facebook. The company needs to witness a number of challenges significantly, when the users are young. The Snap Incorporation is planning to take a 180 degree turn in its board of members and investors (Ferrara, 2012).
2. Investors-About two hundred million people using Snapchat daily, what is so unique about this corporation? Is it the key stakeholders, employees or consumers? The answer lies in its central decision making system of the investors and key stakeholders that change the entire number game from origin to end. The investors are creative and have been able to outdo the competitors with its low cost leadership strategy. The Snap incorporation has been able to reinvent the messaging app and meaningful advertisements have added celebrity community at large. The creator community was neglected at large and a large focus is on the creation of monetization opportunities. The investors have taken hold of its broader audience and plans to sustain the numbers in upcoming years (Šmakalova, 2012).
3. Consumers-According to a survey report in the fourth quarter of 2016, the Snapchat has been successful in increasing the viewership by 55 percent. The Snap Incorporation owes its success to differentiation strategy. Product innovation is one of the key aspects that cannot be ignored. The Snap Incorporation has implemented socially oriented differentiation strategy. The Snapchat is presented to the big audience in two major ways-Snap and a video clip for a period of ten seconds. The brands form a major constituent of the Snap Incorporation. The investors have heavily invested in the brand have not shown any negative impact due to the rise of the competition coming from Instagram stories. The company efforts are directed towards social media marketing. The investors have not seen the decline in its user base due to the elimination of its advance feature. However, the recommendations are to work on the creation of in-built apps that can generate traffic (Erdei, 2004).
4. Employees-The real business of a company is determined through employees as key stakeholders in the company. The Snapchat Inc. has been successful in registering the tremendous growth in the retention of its employees. The Company has been listing own the tech company that are ahead of it. The Snapchat is valued at $25bn and is ready to make a big history in the tech industry (Schneible Jr., 2009).

1. The Snapchat needs to comprehend the generic strategies as it is highly visible over the internet. The Snapchat business will prosper through advertising, subscription fees and other transactions, including subscription fees. The Snapchat uses image recognition tech though, which it detects the violations made by the community.
2. The Snapchat Company can use new generic strategies that can act as a guidance tool in the digital transformation. Snap Incorporation needs to take the advantage of mobile advertising. The company needs to spend millions on its advertising. This is one of the particular trends that needs to be taken care (Brown, 2011).
3. The Snapchat needs to focus on engaging the employees in two or more networks.  The company needs to get into competition and must engage employees in to various incentive programs. The company objectives lies in enhancing the speed and bandwidth of its apps in different countries. The different service issues are being looked. The company plans to grow by its technological advancements (Liu et al., 2018).
4. When customers will interact will brand and employees will be able to accomplish the business objectives. The company has been able to generate stories through Snapchat handle and allows mass interaction. Snapchat is one of the biggest platforms through which people can engage in to interactive and innovative. The brands can relieve pressure and assume less risk. This is also dependent on the type of content that is made available to the audience. Marketers need to struggle less with Snapchat platform as it offers user-friendly conversations. Snapchat has been including the direct features in its update and saves a lot of the time. Snapchat requires no investment for getting started.
5. The Snapchat is exposed to large masses and has been engaging audiences with interesting games. Daily videos and immediate response of the audience towards the new social media campaigns initiated by Snapchat urges masses to experience the real world in different ways. The Snapchat policies allow different companies like Grubhub-An American dining company to market programs and change the conventional business styles (Joshi and Dixit, 2011).
6. Snapchat Takeover-This is a strategy that relies on the existing network of Snapchat. The business can get connected to different platforms n few seconds. Generate more subscribers for through its mode of operations and providing the users with great tools.

Conclusion 

Snapchat is one of the biggest platforms through which people can engage in interactive and innovative. The brands can relieve pressure and assume less risk. This is also dependent on the type of content that is made available to the audience. Marketers need to struggle less with the Snapchat platform as it offers user-friendly conversations. Snapchat has been including the direct features in its update and saves a lot of the time. Snapchat requires no investment for getting started. The Snapchat is a concept of instant messaging, which has a larger user base of 165 million people all around the globe. The different stakeholders act in different competencies for the firm’s interests (Nguyen, 2017).

References

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