Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

VFO2035 Business Research

tag 0 Download 6 Pages / 1,428 Words tag 16-07-2021


This section of the research study involves review of the secondary sources of information on the topic of research from the journals on the research issue, blogs, earlier researches, online texts, industry databases and published articles to aid the development of a theoretical perspective about the variables of the study.

In the service sector of hospitality, customer as the end user of the service is the fulcrum of all business strategies and decisions, hence its retention is of paramount importance to augur organisational success and growth in the market competition. Therefore through the review of the established theories and perspectives on the issue of customer retention, a critical analysis of the various facets of customer retention, its significance and implications in the service sector of hospitality would form part of the study in this section.

The case study organisation of Hilton Hotel has been confronting hurdles lately in its customer relationship management leading to a loss of customers, thus making it pertinent to conduct the present research so that a comprehensive awareness can be developed about the issue of customer retention, and recommendations can be formulated on the basis of findings to help the brand retain its global reputation among its clientele.

Hilton Hotel has a strong brand presence in over 90 countries with a staggering number of 4000 properties. The brand gained immense global popularity due to its utilisation as the integrative force behind many films and television serials. The brand boasts of over 150,000 employees and is known for its endowment of its workforce relationship along with a sound relationship with its customers.

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Unique Document

Under Evaluation

Get Money
into Your Wallet

Total 6 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). VFO2035 Business Research. Retrieved from

My Assignment Help (2021) VFO2035 Business Research [Online]. Available from:
[Accessed 03 February 2023].

My Assignment Help. 'VFO2035 Business Research' (My Assignment Help, 2021) <> accessed 03 February 2023.

My Assignment Help. VFO2035 Business Research [Internet]. My Assignment Help. 2021 [cited 03 February 2023]. Available from:

Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!


Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on then please raise the content removal request.


5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

callback request mobile
Have any Query?
Subtraction Payment required!

Only one step away from your solution of order no.