In discussion to the issue of growing animals slaughter for food consumption has stirred up a rancorous debate between those who choose to continue to consume meat and the ones who have advanced towards a vegetarian lifestyle. Increasing rate of health concerns deriving from potentially contaminated food has been proposed as an explanation for alleged decline in the consumption of red meat with an increase in adapting a vegan lifestyle (Petti et al., 2017). The thesis statement of the essay is ‘constructive benefits of vegan diet on consumers in comparison to other forms of diets.’
Vegan consumers state that consumer demand towards inexpensive meat, eggs as well as other dairy products tends to drive a competition not only among suppliers but further causes detrimental health impacts on the consumers (Tulloch, 2016). The practice of veganism not only accentuates non-consumption of meat or wearing any product that have caused harm to any living creature that includes not only eggs, butter and milk but also leather products, wool, figs, honey and pearls. According to Petti et al. (2017), as the constructive benefits of veganism have set up the practice of broadened cultural aspect but also has exaggerated ethics, pathos and logos behind such compromising lifestyle preferences.
Veganism necessitates death itself to be lacking, but in arguing that the organizations which signify it typically takes an additional approach that tends to conflate interconnected concepts such as death and cruelty (McPherson, 2014). This interrelated concept according to author however appeals to Aristotle’s ethos, pathos to perform an end-run around logos to employ ancient terms for ethics, emotions as well as logic which are the three most efficient ways of persuading people. Vegans’ situated ethos is primarily based on the knowledge regarding animal rights groups in general. Vegans because of their integration with PETA must show immense dedication in proving their resistance towards other diets (Petti et al., 2017). Aristotle through rhetorical analysis stated that while building an imaginary ethos, a rhetor must make the audience consider possession of sensible wisdom, virtue and benevolence. It is only by doing so that a rhetor can establish a good rapport with the audience and started to persuade them of his or her case.
However, according to Gabriel Taquini (2016), while discussing pathos it is highly constructive to take into consideration audiences’ character as varied types of individuals respond to sentiments and passion in varied ways. Furthermore, one group of audience members who exhibit propensity to follow Vegan diet are young college students. PETA further has proficiently targeted various college campuses be potential recruiting territory. This inclination however relies greatly on students’ interest towards non-vegan diet and support towards ethical consumption than rest of the society (Li, 2017).
At this stage, in the view of McPherson (2014, the attainability of positive benefits of Vegan diet into the argument of logos is regarded as the last three artistic proofs. Aristotle signified logos as the truth or the apparent truth inherent in the debate regarding benefits of vegan diet. Furthermore, Gabriel Taquini (2016) has noted that Vegan consumers employ this analysis when they argue that veganism gives rise to a significant difference in consumers’ health and factory farming, if the market demand for meat or other animal driven food is the primary cause of animal ill-treatment in factory farms. Supporting vegan diet further facilitates food market to be a solution itself.
Hence to conclude it can be stated that the increasing demand towards vegan food consumption is an exceptional piece of rhetoric of purposeful rhetoric. Such an deliberate rhetoric involves ethos, pathos and logos in order to endorse positive veganism and animal rights. The successful utilization of the three artistic proofs establishes compassionate preferences apart from other ethical animal rights rhetoric and further ensures that Vegan consumers’ message will be regarded as one of the important views heard from amidst the cacophony of current media attention.
Gabriel Taquini, R. (2016). The consumer-to-consumer persuasion: application of rhetorical appeals in consumer’s reviews (Master's thesis, University of Twente).
Li, A. (2017). PETA in Havana: Meat, Globalisms, and the Practices and Politics of Consumption. Radicle: Reed Anthropology Review, 2(1).
McPherson, T. (2014). A case for ethical veganism. Journal of Moral Philosophy, 11(6), 677-703.
Petti, A., Palmieri, B., Vadalà, M., & Laurino, C. (2017). Vegetarianism and veganism: not only benefits but also gaps. A review. Progress in Nutrition, 19(3), 229-242.
Tulloch, L. (2016). An Auto-Ethnography Of Vegan Praxis And Encounters With The Meat-Eating Cyborg. Review of Contemporary Philosophy, 15.