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ZAA135 Professional Communication

tag 0 Download 0 Pages / 0 Words tag 21-06-2022
  • Course Code: ZAA135
  • University: University Of Tasmania
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  • Country: Australia

Answer:

Introduction:

The author found out that about 88% of the consumers rely a lot on the online while the rest 12% rely on company advertisement. The author concluded this after he did a market research in U.S.A and Canada. He realized that every customer that relies on online reviews must read a certain number of reviews for them to be convinced about the product quality (Anderson, 2014). However, most of them read between 6-15 reviews especially the benefits of the products to be able to make a decision on whether it is a trustable product or not. Nevertheless, they also read the critics related to the products which may either confirm their decision or change it. It is clear that a large number of consumers do not only read the reviews once, but at frequent times for the purpose of updating themselves.

The evaluation of this source is clearly recent (2014), relevant and credible. It can be relied upon by anyone who would want to research the topic in question,

In this website, the authors argue that online advertising and marketing has become one of the most reliable way for businesses to make their products and services popular and known to consumers. Also, they say that online reviews have proved to be the best sources of information for the consumers who want to purchase products (Anon., 2014). They prefer to read the experiences of other consumers, may it be the positive opinions or the negative ones. The online reviews have proved to be credible for the consumers.

The advantage that comes from these source is that it also argues from the business’s point of view as well and gives ideas on how to improve its product reviews. The disadvantage is that the information is likely going to change with time because it is a website that can be edited at any time. The above evaluation shows that the source is credible and relevant to the topic because its discussion is completely in relation to the topic

This is a website that illustrates how consumers value online reviews to make purchasing decisions. It argues that 90% of the consumers rely entirely on online reviews of a company’s products rather than its real advertisements. It adds that about 86% of the consumers rely on negative reviews while 14%rely on positive (Gesenhues, 2013). It says that, by checking what other consumers have experienced and what kind of satisfaction that has been brought by the product or service, they will be able to make sound and reasonable decision on whether to purchase the product or not.

This website is certainly reliable and relevant to the topic in question. Also the information written is credible for research purposes

Patricia argues that it is important for businesses to advertise and market themselves to the public through the social media. Also, she says that it has become a very common tool for many business. However, most consumers use the social media platform to praise and criticize many products that they may have used (Redsicker, 2014). These reviews made by consumers are the same ones that potential will use to make a decision on whether to purchase the product or not. This is moat the case for the current young generation who use the developing technology. This source is certainly credible, recent and relevant.

The evaluation of this source is recent, credible and relevant to the topic in question. Therefore it can be used for research by a researcher.

This is a journal that talks about consumers behaviors when it comes to purchasing of goods and services. However, it does not state anything about the marketing or advertising criteria that is best for businesses. Also it does not give any indication of what method a consumers would probably choose to believe when it comes to marketing and advertising (Folkes, 1988). The journals was lastly edited in 1988, therefore it is not recent, it is not credible to a researcher who would be researching about the topic in question and it’s not relevant as well. Therefore, it cannot be used for this kind of research.

References

Anderson, M., 2014. Local consumer review survey. Mar Tech.

Anon., 2014. what marketers misunderstand about online reviews. [Online] Available at: https://hbr.org [Accessed 2014].

Folkes, V. S., 1988. Recent attribution research in consumer behavior: A review and new direction.. Journal of Consumer Research, Volume 14(4), pp. 548-565.

Gesenhues, A., 2013. Marketingland.com. [Online] Available at: http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 [Accessed 9th April 2013].

Redsicker, P., 2014. Social media marketing, s.l.: s.n.

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My Assignment Help. Professional Communication [Internet]. My Assignment Help. 2022 [cited 02 October 2022]. Available from: https://myassignmenthelp.com/free-samples/zaa135-professional-communication/company-advertising-or-online-reviews.html.


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