Answer: Introduction The report reflects on the strategic marketing of a U.K. based company named ‘Marks and Spencer’. It is a multinational company with 1463 stores across 57 countries and it was founded in the year 1884. It has 1035 stores and it is one of the leading retailers in the U.K. as it attains a strong customer base. It offers products through Brick and Mortar and via online channels. It has an employee strength ...Read More >>
Task: Your task is to produce a report on their behalf answering the following questions: 1.Recommend a product or service and a country and provide a macro-environmental analysis (PESTEL) explaining the possible opportunities as well as threats your client could face within the market of your recommended country and provide possible solutions. 2.Critically assess three modes of market-entry that could be suitable to your client. O...Read More >>
Question: After submitting your initial marketing report, the company is now convinced that the suggested country’s market is the best market to do business and has commissioned you again to produce a report on their behalf advising them on how they can gain successful entry with the new product/service you suggested in your initial report. Your task now is to write a group report by answering the following questions: 1. To what extent ...Read More >>
Question: You are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. A company that wants to enter a suitable country with a new product or service has just commissioned you. The problem is that; they do not know the kind of product or service to offer within the country you will be recommending. Your task is to produce a report on their behalf answering the following questions: 1. Recommend a product or servic...Read More >>
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