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MGT4009 Digital Marketing Strategy  

Pages : 10 | Type : Essay

Answer: Introduction:  BigBroSport is a unique concept that gives the game of soccer a twisted turn inspired from Man v Fat. The business idea is to offer an hour of entertainment and a play opportunity to the participants who wanted to lose fat. The identified problem is that women are more incline towards losing fat and they have lot of opportunities to do so but for the men, the options are very less. A 45-60 min game at 10$ will prov...

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Written By : Anaz Soon     Posted On : Jan 16, 2020     Download : 0

MGT4009 Digital Marketing Strategy 2  

Pages : 7 | Type : Essay

Answer: Introduction This report depicts the role rather impact of Digital technology in XYZ company for driving their business operations. Digital technology is capable to minimize the issues of traditional business operations. In order to mitigate the issues related to data management the company should adopt Cloud computing technology.  With the help of cloud computing, three main components that XYZ Company will be able to gain are a...

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Written By : Mark     Posted On : Sep 26, 2020     Download : 0

More Courses from University Of Glasgow

MGT4009 Digital Marketing Strategy  

Pages : 10 | Type : Essay

Answer: To assess the need of evaluating the internal environment of Tesco plc., the company value creating competitive strategy using resource-based view. This model analyses the internal capabilities that the company possesses which increases the competitive advantage of the firm. Value chain analysis is another method used by the firm to analyse the internal company resources and their contribution towards the company overall value. 1.1. R...

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Written By : Mark     Posted On : May 15, 2021     Download : 0

ARMSTRONG, G., KOTLER, P., HARKER, M., & BRENNAN, R.

Marketing: An Introduction.

In-text: ((Armstrong, Kotler, Harker & Brennan 2015))

Your Bibliography: Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.

BEHLUL, T., PANAGIOTELIS, A., ATHANASOPOULOS, G., HYNDMAN, R. J., & VAHID, F

The Australian Macro Database: An Online Resource For Macroeconomic Research In Australia.

In-text: (Behlul, Panagiotelis, Athanasopoulos, Hyndman & Vahid (2017))

Your Bibliography: Behlul, T., Panagiotelis, A., Athanasopoulos, G., Hyndman, R. J., & Vahid, F. (2017). The Australian Macro Database: An online resource for macroeconomic research in Australia.

DE PELSMACKER, P., VAN TILBURG, S., & HOLTHOF, C.

(De Pelsmacker, Van Tilburg & Holthof 2018)

In-text: (Digital marketing strategies, online reviews and hotel performance. )

Your Bibliography: De Pelsmacker, P., van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, 47-55.

NUR’AINY, R., NURCAHYO, B., SETYAWATI, D. M., & SUTANTY, E.

E-Marketing As A Business Advantage For Improving Sme’s Competitiveness In Lombok Island-Indonesia.

In-text: ((Nur’ainy, Nurcahyo, Setyawati & Sutanty 2016))

Your Bibliography: Nur’ainy, R., Nurcahyo, B., Setyawati, D. M., & Sutanty, E. (2016). E-Marketing as a Business Advantage for Improving Sme’s Competitiveness in Lombok Island-Indonesia.

ROYLE, J., & LAING, A.

The Digital Marketing Skills Gap: Developing A Digital Marketer Model For The Communication Industries

In-text: ((Royle & Laing 2014).)

Your Bibliography: Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), 65-73.

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