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The assignment requests us to do a deep analysis taking one of the areas studied in the module and applying to our real world problem. This assignment is academic, and must cross reference the tools in the ppt attached, for international entrepreneurship, the one containing the grainer tool and further expand into other modules taken. I am attaching another ppt with more options such as ansoff matrix tool. I have chosen my company TEN15NYC, a vacation rental apartment company currently operating in Midtown Manhattan (business plan attached), New York City and I would like to scale the company as a product development, as houses in the area of Catskills NY. TEN15NYC today operate 5 apartment units, one single building in NYC Midtown Manhattan, for 8 years at a success rate of over 90%, therefore scaling is the way to go. However, I have a problem, legislation does not allow company to scale in NYC and reason for this is, only specific and very rare to find zoned buildings can operate renting apartments for under 30 days (similar idea of airbnbs been ilegal in many estates). I am attaching a previous scaling strategy drafted but not executed, as market development, at this assignment as well. Please note, The scaling strategy paper attached has been once submitted academically at another module and the feedback received was that it could have been more academic using tools such as the ansoff matrix tool, so perhaps is a good idea to add this. We are now focusing in product development NOT market development. I am attaching some slides on the scaling class I had as well for reference. The reading material for this class is attached as power point and the HBR article link below: 

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asm404 Communication

Your paper should consist of the following:Introduction:A.Introduce your topic. B.Provide background on the topic to explain why the topic is importantC.State your view of the issue. TRANSITIONBody:(Your paper should have at least three (3) argumentsto support your view.A.State/assert point #1 of yo ...

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As an HR consultant, you have been invited by a company of your choice to help them develop and apply a competency framework in one of their major career streams. Prepare a report to the Managing Director which describes your plan of action. Critically discuss the classical theories relating to the ...

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Business Market Module

Assignment task:Assessments 1 and 2 are related. Your task is to write an INDIVIDUAL report of no more than 2000 words. This will be the second part of the marketing plan for the new product you chose for Assessment 1 from the website http://luxatic.com/. Changing the product will not be allowed at ...

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Tour 423 Tourism Planning and Development

As mentioned in class, mass tourism or overtourism is a prevalent phenomena that puts tourism development in question. Typically the lack of planning and overly promoting the destination are be blamed. In this paper, choose a mass tourism case but one that emphasizes a unique history or circumstance ...

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