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MGMT3031 – Business Strategy and Policy
Graded Assignment #2
Answer all questions
Q1. Mr. John Francois, ...
MGMT3031 Business Strategy and Policy
Graded Assignment #2
Answer all questions
Q1. Mr. John Francois, the owner of John Francois Stores has been operating a
successful business since 1977. However, he is not fully aware of what
strategic management and planning entails. As a trust worthy employee, Mr.
Francois has asked you to host a weekend retreat with him, his family
members, and selected members of staff so that you can advise them about
what strategic management and planning entails as well as how important it
is for the organization to engage in strategic management and planning.
What would you say to the members present at the retreat so that they can
have a very good understanding of what strategic management and planning
entails, and why they should engage in the process so as to maintain the
competitive advantage of John Francois Stores?
Q2(a). Based on the information provided in the Case Study, you are required to do
a. Identify by name, three (3) strategies that were utilized by John
Francois Stores, and for each strategy identified, provide a brief
explanation of what the strategy means.
b. Provide three (3) reasons for each of the strategies identified regarding
why Mr. Francois and John Francois Stores were successful
with those initiatives.
Q2(b). Based on the existing environment and the situation at John Francois Stores,
and as the Consultant hired by the Company:
a. Suggest three (3) strategies by name that the Company could
undertake to maintain a competitive advantage, and provide a brief
explanation of what each strategy means.
b. Also, provide three (3) reasons/justifications for each of the
strategies that you selected.
Q2(c). What is the output that results from Strategy Formulation?
Q3(a). Indicate where do Resources come from?
Identify three (3) types of resources that John Francois Stores possesses
and provide a brief explanation for each type of resource identified as
well as an example for each type of resource.
Q3(b). As an employee of John Francois Stores, how would you advise any of
your colleagues if they were seeking employment at the organization
based on best practices that can provide a competitive advantage through
people management. Identify and discuss briefly six (6) best
Q3(c). On the assumption that Mr. Francois is thinking about starting a branch in
some foreign country, he will need advice on the types of strategies that
could be adopted.
i. How would you advise Mr. Francois and his family about the best
approaches to entering a foreign market considering the type of
business that he is engaged in? Provide justification for your
ii. In addition, could you indicate to Mr. Francois and family about the
types of experiences that they may encounter which may not be
iii. Based on your response, would you advise Mr. Francois to enter a
foreign market? Provide justification for your advice.
Q4(a). As an astute entrepreneur who believes in creativity and innovation, Mr.
Francois is pondering about manufacturing something, but he has to think
carefully about the product to be manufactured. Therefore, he needs to
understand what the Value Chain is about as well as the types of strategies
that he could utilize to gain a competitive advantage.
a. What information would you provide to Mr. Francois and his family
regarding the Value Chain as they think seriously about going into the
b. Also, what are the possible strategies that could be utilized once the
Manufacturing company becomes established? Identify the strategies by
name, and provide a brief explanation for each type of strategy
suggested. Provide justification for your advice with respect to each
Q4(b). John Francois Stores has experienced success throughout its years of
operations. However, there is no one at the organization at present who
understands how the organization should be evaluated with the objective of
taking corrective action, if required.
You are given the opportunity to advise Mr. Francois, his family and senior
staff regarding the process of strategy evaluation, how the objectives are
evaluated as well as the challenges that may arise. You need to be clear in
providing advice to members of the organization with respect to measuring its
performance. Therefore, what would say to Mr. Francois, his family and
Guidelines for Graded Assignment 2 Case Study
Note that responses to the questions must be presented using
sentences and paragraphs. The way that you language your responses
is important towards gaining marks. Articulation of your responses
will be considered.
Numbering of Pages and Responses Times Roman 12-point font
Double Line Spacing
Cite your sources of data/information - References APA 7 th
Edition - Correct formatting. Your References must reflect the
use/inclusion of at least two (2) scholarly sources.
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