Q1 A. What are the organisational conditions which support intrapreneurship in a firm? In your opinion, which one is the most important and why? Support you answers with relevant examples
B. Intrapreneurship process will vary depending on the individual, organisation, and other elements of context. Perlman (1990) identified 4 stages in the intrapreneurship process that were common across most innovations. Discuss how these 4 stages contribute to the successful development of intrapreneurship in organisations.
Q2 A. Leader-entrepreneurs need to be aware of their personality traits in order to develop their careers and to successfully manage people and enterprises. Assess the previous statement using the Big Five Model of Personality Traits (50 marks).
B. Referring to Schwartz (1992) theory of basic values, clarify the importance of values in understanding and managing the behaviour of employees. Focus your answer on any 5.
Q3 – Mini case-study:
Read the following case-study about Starbuck's and answer the subsequent questions at the end of the case.
Sustainability initiatives in Starbucks
Starbucks is a major global coffee company with its origins in Seattle, USA, but which now has more than 17,000 stores in over 55 countries. Besides from selling premium coffee, Starbucks has expanded its product line to include various warm and cold beverages, pastries, salads, breakfast, merchandise/accessories, gift items, books etc. In addition, Starbucks’ products are available in supermarkets and other retail stores.
Starbucks is an established brand and a market leader within coffee and other blend- drinks. Its mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (www.starbucks.com).
Starbucks has incorporated this statement into its overall strategy and is continuously striving at complying with it – partly through its engagement in various Corporate Social Responsibility (CSR) activities. This is highly evident throughout its corporate website where the company’s CSR activities are not comprised into one separate report, but rather integrated into the entire website, hence the entire representation of the company.
Starbucks first entered the corporate responsibility paradigm in 2000, when it developed a partnership with Conservation International with whom Starbucks created its ethical coffee-sourcing guidelines. Since then, Starbucks has expanded its CSR partnership with several different organizations, as well as it has founded its own Starbucks Foundation. Starbucks has also received acknowledgement for its efforts via public recognition. From this, it is evident that Starbucks is engaged in several CSR activities and is recognized as a major CSR conscious corporation at the macro level in the corporate world.