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QUESTION:

Choose an e-commerce website of a company in your country and critically discuss the following questions by referring to the website:

1. Discuss the attractive features of the website. (10m)

Brief intro of the website [company] (refer to appendix 1) – screenshot of the homepage with URL

2. Critically discuss the area that the website needs to improve with your supporting views. (10m)

Discuss the attractive features of the website. 

Give your views for improvement (minimum 3 points , maximum 5 points) use e-commerce words like error handling, content marketing, etc.

 

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BUS504 Marketing management

Demonstrate an understanding of the theoretical foundations of marketing management in the areas listed in the schedule of topics. Demonstrate a critical appreciation of branding and product positioning strategies and the relevance of Internet marketing, social media and other elements of the market ...

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Why did Nokia dominate the mobile handset market? Provide Cell Phone Industry SWOTS (2005 and 2009). Nokia Market Share 2000, 2006, and 2009. What were some of the key strategic mistakes that led to Nokia’s failure in the handset business, what led to these mistakes, and what could we learn fr ...

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