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BSBMKG607 Manage Market Research

1. What are your research policy and procedures on confidentiality? 2. What measures are taken to ensure quality of data and to set validity and reliability requirements? ...

Course

BSBMKG607

Type

Home Work

Subject

Marketing

University

Torrens University

Management

Question

Answered

QUESTION:

Choose an e-commerce website of a company in your country and critically discuss the following questions by referring to the website:

1. Discuss the attractive features of the website. (10m)

Brief intro of the website [company] (refer to appendix 1) – screenshot of the homepage with URL

2. Critically discuss the area that the website needs to improve with your supporting views. (10m)

Discuss the attractive features of the website.

Give your views for improvement (minimum 3 points , maximum 5 points) use e-commerce words like error handling, content marketing, etc.

3. If you are the marketing manager for the chosen company, how will you use the “pop up ads” as one of your marketing strategies. Suggest other strategies that are applicable to improve the company website. (10m)

Pop up ads (positioning, content (promotion), colour, frequency, time limit)

Other ways: social media, email blasts, ads (youtube), offline media)

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