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MKT6205T Marketing & Management

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1. “Marketing environmental factors only affect large corporations/companies and not small or medium sized companies around the world”. What is your opinion on the given statement? Discuss using appropriate example (s).  2. Is market segmentation always a good idea? Under which conditions, if any, might segmentation be unnecessary or unwise? Explain this in the context of your workplace.  3. Should British retailer ASDA adopt a family branding strategy as it expands the number and type of its private labels? If yes, what would it possibly gain in so doing? If no, what are the impact in adopting such a strategy?4. Maruti India dealers only deals in one particular brand and does not sell brands of competitors. Maruti has launched its “Nexa” in 2017 and it is slightly higher end cars. his is an example of exclusive distribution model. In your opinion, is this an appropriate channel design for such a product? Why or why not? Briefly discuss. 5. For this week’s discussion task, let’s reflect on lessons learnt in this Marketing Management module. In not more than share your thoughts on the following: What are your key learning after having gone through this entire module? How does this module help you at work or in your business? How does it inspire to project your future goal (short or long term)?

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Clear Professional Identity

Assessment Item 2: Being a Professional in my Field – ePortfolio As a part of 11011 Professional Orientation (Business) you were required to curate an ePortfolio which contained your five -year plan and your CV/LinkedIn Profile. In your 11173 Professional Evidence (Business) ePor ...

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Crown Casino Company

Service marketing 1 SERVICE MARKETING Student Professor Course Date Service marketing 2 SERVICE MARKETING Crown Casino is an Australian company that has majored in its services on entertainment, and it is among the significant contributors to the Australian econo ...

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Consumer Behavior of Services Workshop

MKT203 Services Marketing Consumer behavior of services Workshop 3 Copyright Notice COPYRIGHT COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Kaplan Higher Education pursuant to Part VB of the Copyri ...

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5U5Z0023 Advertising Management

Question: To create an Instagram campaign for Bioré consisting of scamps for 2 posts (2 pages) plus a storyboard (5 pages) outlining a plan for video content that would last for 15 seconds.  This will be underpinned by theories of advertising to support your reasons for using the creative approac ...

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