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BBDM3193 Strategy planning and management

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The chosen company is Trivago. You are required to answer all the questions below as guidelines in the discussion of your group report: 1. Introduction: - background and history of the company - company’s vision and mission. 2. Analysis of the past three (3) years of the company’s performance. You need to compare the performance of the company for the last three years, whether there is an increase or decline in their performance. The information required for the analysis can be any information from the list below: - sales and revenue OR - profit and loss of the company OR - sales in units 3. Analysis of the company internationalisation process as below: - Identify the countries that the company is currently operating in ( if the company is currently operating in more than one country, you can discuss between 2 to 3 countries) - Analyse the entry mode used to enter the international market/country (example: franchising, exporting, licensing etc) - Analyse the global strategies adopted by the company (example: localisation strategy, transnational strategy etc.)

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Management

 Who is staging the event? Who is it being staged for? Who are the main stakeholders?  What sort of event is it? What happens? What makes it a Hallmark Event?  Where is the event held? – location and community; site or venue  When is the event held? – time, date, seas ...

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Management

(1) What strategy did you select in the simulation and why? (400 words) (2) How effective was your implementation of your chosen strategy? How could this have been improved? (800 words) (3) Based on the company’s position at the end of the simulation, what strategy would you recommend for the ...

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BBS013-1 Foundations of Business Management

Question: 1 Demonstrate the following knowledge and understanding ·Recognise, understand and discuss the interaction between functional elements and understand the key drivers of operational management and understand the use of analysis, data and information in operational performance of or ...

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MGMT 3010: Strategy in International Business

Briefly introduce the firm, a brief history, strategic position and market share of the firm before the pandemic of Covid19. The introduction should also include its current status plus any (all) pertinent details. The introductory section should not be longer than three to four paragraphs, one page ...

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