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Question 1 The hierarchy of effects model establishes 6 different steps involved towards consumer decision making towards a product which initiates from knowledge about the product or brand to finally purchase of the brand. Also, the 6 steps can be effectively aligned to the cognitive, affective and conative component of attitude formation. Explain the objective of the above campaign with reference to this model and elaborate in what way it can influence the attitude formation of the target consumer (young women).

Sep. - Dec. 2020 Group Assignment BM 104 Marketing Communication I 3 Question 2 After going through the campaign on you tube, you strongly believe that further improvement in terms of consumer awareness is possible through effective use of digital marketing strategies. Demonstrate the application of digital marketing towards this campaign. Substantiate your choice of the strategies with relevant academic logic. Question 3 It has been observed that the message strategy, appeal and executional framework for any communication objective should be aligned to optimize the impact of the message on the target audience. Show the alignment of these three components that you can observe for the above campaign. Justify your answer with relevant academic logic

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BSBMKG608-Develop Organisational Marketing Objectives

Using the case study provided, you have been asked to clarify the current status and strategic directions of the organisation, and evaluate their previous marketing activities. 1. Develop a written statement that: a. describes the mission, purpose, vision and values of the organisatio ...

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MGMT1101 Introduction to Management

Identify key stakeholders within the organization’s specific and general environment. Donot simply provide a list; describe the importance of each stakeholder and the impacteach of them might have on the organization’s activities. Once you have identified the key stakeholders for your ...

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112051 Global E-Business

Task DigiFit is an online fitness platform which condenses a broad range of fitness information, while simultaneously providing tailored health and fitness products and services to all types of consumers eager to transform or begin their fitness journey. There is a clear issue with regards to the ...

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Unisex Hairdressing Salon

Page 1of 3 Question 1: Case Study (10 marks) Read the following case study and then answer the question that follows. Emma and her husband Oliver are the owners and managers of asmall unisex hairdressing salon at a local shopping centre. The salon operates Monday to Saturday from 9am to 5.30pm. ...

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