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MKT60604 Integrated Marketing Communications

Question

Answered

Discuss the company’s current product/ services mix (Product/ service line, width and depth).
Describe the brand/sub-brand identity of your selected product/brand

PEST
Discuss 1 point each and link its impact to the company

Competitors
List of competitors (direct and indirect if any – with justification)
Discuss/ compare the competitive advantage(s) of the closest/direct competition (Offering similar product/ service)

Marketing & IMC Objectives
Develop an overall marketing objective and 3 IMC objectives for the 3 months period

Target Audience
Give specific description of the target audience for this project using the segmentation variables and focus/expand on demographics, geographic, behavioural and psychographic variables.

Creative Strategy: Content, Structure & Format
What is the major selling idea/big idea? Consider the followings in developing the major selling Idea/Big Idea
• Unique selling proposition
• Creating a brand image
• Finding the inherent drama
• Positioning
What are the proposed appeals (rational/ emotional or others) and justify?
Explain the execution style/s and justify.
Discuss/ evaluate the basic components of the advertisement/promotion (advertisement layout)

MKT60604 Integrated Marketing Communications

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MBA404 Consumer Behaviour and Marketing Psychology

Question: You are required to create a 7 to 8-minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision Making Process. Please note that you will need to use the same product or service in the second and th ...

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Gordon’s Burger Bar

BSBCRT501 Assessment 1 Capital College www.capital.edu.au ASSESSMENT TASK 1: BSBCRT501 Part 1& Part 2& Part 3 TASK SUMMARY : W HAT DO INEED IN ORDER TO COMPLETE THIS ASSESSMENT ?  Computer and Microsoft Office  Access to the Internet for research  Canvas BSBCRT501 Units as reference/r ...

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Marketing 621

Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review.  Read and consider the ideas suggested by the author.  Do you agree or disagree with the arguments given?  Are his ideas relevant today?  What are the strengt ...

View Answer
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GSBS6005 Marketing Management and Planning

Questions: Scenario You are a Freelance Economics Consultant who has been commissioned by the Commonwealth Government to analyse the state of affairs in the Beekeeping market in Australia and report your findings to the Government. Project Overview The aim of the project is to give students an ...

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