Learning Outcomes:

1. Critically comprehend, analyse, evaluate and discuss the role, theories, concepts, practices, environmental frameworks and contexts of marketing in organisations and the wider business environment, including the key role which research, marketing strategy, marketing plans and marketing-led decision making have in organisations.

2. Critically analyse, evaluate, plan, apply and interpret, marketing reports, tools and techniques, models and applications in marketing management in businesses and organisations.

Tasks
   
1.A critical assessment of the organisation`s current internal organisational environment and its externalmarket environment, which have a direct impact upon the performance of the marketing function.

2.State and justify 3 strategic marketing objectives for the next 3 year planning period.

3.Undertake Marketing Mix analysis and develop action plans to deliver these marketing strategies over the next 3 years.

Analyse the cross-functional dependencies which are critical for achieving these stated strategic marketing objectives over the next 3 year planning period.

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