Task Conduct a comprehensive review of current academic and applied research in the field of consumer behaviour that identifies research approaches and practices within a New Zealand context. Topic and restrictions Counterfeit sports clothing and footwear. The topic remains the same for all assignments in this course. Specifications on quantity Page layoutHeader contains course code, trimester, assignment, and student id numbers, and word count; footer contains page number (as observed on this page). Title and headingsOn a separate line. Title is centre aligned, upper case, and bold. Section headings are up to two levels; distinguish the levels typographically very clearly (e.g., Level 1: normal font + bold, Level 2: italics); capitalise only the first letter of the initial word in headings (as observed on this page). Text Everything is in 14 font size (except for illustrations and appendices1) and line-spacing is single everywhere (as observed on this page); leave an empty line after a paragraph2. Finished work must be between 800 – 1,000 words in length, excluding the list of references and appendices; but including title, summary, headings, and in-text citations. As a guide, this A1 instruction document (from its title to the last word on p. 3) is 884 words. Resources Eighteen resources, at least 15 must be scholarly journal articles, the remainder can be of other types. Also see specifications on quality below. Specifications on quality Title A succinct title that describes the paper with the fewest words possible. Summary One-sentence summary of the paper that is properly engineered using no more than 40 words to deliver a high value to the managerial realm by highlighting the most important takeaway from the literature reviewed; as this 39-word instruction exemplifies. Opening A paragraph that interestingly unfolds and establishes the importance of the selected topic. Introduction must also justify the review by contemplating one plausible implication for the managerial realm. Do not title opening paragraph. Literature review This will be the dominant part of the assignment text representing the intellectual produce of your review efforts. It must demonstrate your capacity to group past research by determining emerging concepts and assembling them logically in relevant sub-sections for a rigorous synthesis. Organise in sections. Internally coherent sections must be mutually exclusive and scaffold naturally onto each other to form a meaningful whole. Headings must reflect content. Writing Writing must provide an avid scholarly reader a pleasing reading experience. It must: (1) trigger the reader’s interest early in the text and keep them interested throughout, (2) be free from mechanical errors3, and (3) maintain smooth and natural transitions between topics at the sentence, paragraph, and section levels. Resources All type of resources must be relevant and recent. Scholarly resources must also be influential. Either of the following criteria would be sufficient for determining influential scholarly works: (1) picking articles primarily from the journals with high impact factors and/or cite scores4, or (2) searching articles with high citation numbers (i.e., 2-digit or more citations in, for instance, Google Scholar). Use the APA 6 style for the formatting of source acknowledgements within text and in entries to the reference list.