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bk005 International Marketing Plan

Question

Answered

Aim

This assessment is designed to critically examine your learning of international marketing strategies employed by New Zealand businesses. You will develop a successful marketing plan introducing product (or services) to domestic and international markets, including strategies, strategic decision making and appropriate marketing mix.

Learning outcomes

The learning outcomes associated with this assessment are:

LO3: Develop international marketing strategies and strategic decision making: students should be able to develop appropriate international strategies for given or created businesses and/ or products and services

LO6:    Research the New Zealand perspective and overseas competition and competitor analysis.

LO8:    Analyse case studies of international marketing strategies

bk005 International Marketing Plan

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BUSI 4500 Weekly Article Reviews

The weekly reviews need to include a short summary of each paper followed by a critical evaluation. The last page/paragraph need to be reserved for a synthesis of all articles reviewed. Be mindful to answer (most of) the following questions when reviewing each article: Motivation for the study and t ...

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