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Benefits of SWOT Analysis

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CX660016A Services Marketing Management

Question

Answered

LEARNING OUTCOMES:
The purpose of this assessment is to:
1.Analyze the activities and management needs of a service marketing-oriented organization. (LO1)
2.Apply services marketing concepts to an organization’s services offering and develop quality measures and tools suitable to the service organization. (LO2)
TASK/ASSIGNMENT:
You will write a report based on your investigation of a service marketing organisation
You will pick a service marketing organisation you are familiar with.
You need to research and analyse the activities and management needs related to providing a quality service offering and develop quality measures and tools. Apply service marketing concepts suitable for the organisation.
DESCRIPTION:
1.Analyze the service quality model identifying and discussing the 5 service gaps. You should identify the customer expectations of the service and how this applies to your organization (gap 1 and gap 5). Make and justify 3 suggestions for improvement
2.Analyze the 4 characteristics of services and discuss how these apply to your organization
3.Apply the Servicescape (physical evidence) to your organization and make recommendations (in 3 areas) for improvement
You should use both academic and non-academic research to justify your analysis and discussion

CX660016A Services Marketing Management

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RMSMONL2012A Research Methods for Strategic Manager

1. The project report should start with the company particulars, leading onto specific issues/ problems the researcher wants to research upon. Draw out the main Aim of your research, give out your main Objectives, and also select your Research Questions   I work in Audex Pte Ltd, an o ...

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Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communi ...

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19; 20; 21 2021 © The Independent Institute of Education (Pty) Ltd 2021 Page 1 of 9 MODULE NAME: MODULE CODE: BUSINESS MANAGEMENT 1A BMNG5111 BUSINESS MANAGEMENT 1A BMNG5111d BUSINESS MANAGEMENT 1A BMNG5111e BUSINESS MANAGEMENT ...

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Benefits of SWOT Analysis

Running Head: Management Assignment Management Assignment Name of the S tudent: Name of the U niversity: Author Note: 1 Management Assignment Table of Contents Executive Summary ................................ ................................ ................. ...

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