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Title of report: Assessment two (Case study): Airbnb Specifically, you are to: Cover the following areas, the details of which will be discussed in class. 1. Introduction • Provide a brief introduction to the report and • brief background of the organisation 2. Vision, Mission and Culture of the organization • Using the 9 components (as cited in Sufi & Lyons (2003, p. 257)) to a Mission statement atxajy,sthe organizational miss...
- Use Sufi and Lyon 9 components to a mission statement
- Analyse the mission of the organisation (follow the template and example)
- Evaluate the vision, mission and value that airbnb has applied in building its dominant market position
● Define and discuss SD (strategic direction) - give 2 points of view (2 references)
● Compare and elaborate on Airbnb’s direction, discuss
(using Sufi an...
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On successful completion of this course students will be able to:
1. Demonstrate an ability to think strategically
2. Identify key elements of strategic management theory and practice
3. Evaluate strategic vision and mission statements for hospitality/tourism organisations
4. Analyse the external and industry environment for an organisation
5. Evaluate a ...
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