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MKTG311 product development

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Answered

Table of Contents: include a list of divisions of the report with page references.

Introduction

Ø Background – brief overview of problem being solved, purpose of report

Ø Research Process: provide a brief description of the research process.  

§ What types of sources were consulted?

§ How were consumer needs measured?

§ Justify how you arrived at the importance weights. For example, why did you use self-rated, anchored, or constant sum measures of importance?

§ Describe idea generation method/s

Ø Key Terms: Define key terms that the reader (in your case, Dr. Manna) may be unfamiliar with.

Situational Analysis

§ Problem description in more detail, including relevant data

§ How does the situation happen? Why does it happen? How does the need arise?

· Consider relevant cultural / social / legal / political / ethical / technological / economic aspects of the macro-environment.

§ Where? Describe the most common types of environments in which the problem occurs.

Competitive Analysis:

Ø What is already being done to satisfy the need or handle the problem?

§ Identify relevant technologies

§ Identify competitors / alternatives, and their strengths and weaknesses.

Opportunity Identification 

Ø Benefit Proposition:

§ Provide a comprehensive profile of the target market.  

§ Explain how the consumer’s life is improved by purchase and/or use of these types of products.

Ø Customer Needs: 

Explain the target’s primary and secondary needs, and the importance weights placed on meeting these need

MKTG311 product development

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MARKETNG 3005-Marketing Communications in a Digital World

WRITING CENTRE Harvard Referencing Guide WRITING CENTRE Level 3 East , Hub Central , North Terrace campus, The University of Adelaide SA 5005 Australia T: +61 8 83 13 5771 | E: writingcentre @adelaide.edu.au | W: www.adelaide.edu.au/ writingcent ...

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MRKT6310 Marketing Management

Task: This part should rely heavily on visual tool presentation. Avoid writing long paragraphs, otherwise, points will be deducted. PART B Market Segmentation and SWOT Analysis. Review Chapters 3-5 External Analysis Macro-environmental Factors Choose three factors that are most relevant to your pro ...

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MARKETNG 3005-Marketing Communications in a Digital World

WRITING CENTRE Harvard Referencing Guide WRITING CENTRE Level 3 East , Hub Central , North Terrace campus, The University of Adelaide SA 5005 Australia T: +61 8 83 13 5771 | E: writingcentre @adelaide.edu.au | W: www.adelaide.edu.au/ writingcent ...

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Ice Cream And Frozen Dessert Industry

Deakin's Bachelor ofCommerce and MBA are internationally EPAS accredited . Deakin Business School isaccredited byAACSB . MMK101 – Marketing Fundamentals T1, 2021 Assessment 2 Brief Deakin's Bachelor ofCommerce and MBA are internationally EPAS accredited . Deakin Business School isac ...

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