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BMS503 Marketing and Sales Intelligence

Question

Answered

Part A: Project Planning

1. Create a plan for your research project to present to the management at 1919 Distilling. To do so:

 

(a) Identify three (3) specific research questions you want to address in yourresearch project.

 

(b) Justify how each question will support management decision making on howto grow the consumer market.

 

(c) Describe three (3) potential sources of information FOR EACH researchquestion

 

Presentation:

Your plan should be less than 2 A4 sides. It can be written in outline or bullet form,but must be clear, concise, easy to follow, and professional with correct spelling andgrammar throughout. You may want to put this in a table form.

 

2. Draft an email to send to 1919 Distilling business managers, asking for access to twopieces of internal information. Your email should:

 

(a) Describe in detail two (2) relevant and appropriate pieces of internal data thatyou would like to access. Include the expected source of this data.

 

(b) Explain how each piece of data will help answer the research question.

 

Presentation:

Your email should be clear, concise, and professional with correct spelling andgrammar throughout.

 


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