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Question

Answered

Part A: Project Planning

1. Create a plan for your research project to present to the management at 1919 Distilling. To do so:

 

(a) Identify three (3) specific research questions you want to address in your research project. 

 

(b) Justify how each question will support management decision making on howto grow the consumer market.  

 

(c) Describe three (3) potential sources of information FOR EACH researchquestion.  

 

Presentation:

Your plan should be less than 2 A4 sides. It can be written in outline or bullet form,but must be clear, concise, easy to follow, and professional with correct spelling an
grammar throughout. You may want to put this in a table form.  
 

2. Draft an email to send to 1919 Distilling business managers, asking for access to twopieces of internal information. Your email should:

 

(a) Describe in detail two (2) relevant and appropriate pieces of internal data that you would like to access. Include the expected source of this data. 

 

(b) Explain how each piece of data will help answer the research question.  


BMS503 Marketing and Sales Intelligence

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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The short qualitative research report (max 4 pages) is comprised of the following FOUR main sections:1. Provide an overview of the research conducted in the 2009 report. Please provide a bit of background (why is this research needed?) and state the MDP and MRPs. In relation to the MRPs, you are to ...

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Aim: A study of the marketing environment and strategy of Ecostore   - Describe the marketing background of the company that includes key informationabout the industry indicating where the company fits and/or positions itself payingspecial attention to sustainable practices- environment, s ...

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Assignment Questions (CASE). Pure gym, a lean gym operator, is the UK’s largest health and fitness provider. In 2015 the company acquired LA Fitness and has a total of 930,000 members across its 176 gym sites in the UK. Pure Gym focuses on creating good gym work out experiences, removing extra ...

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Task: Learning Outcome Assessed: b-d   • Critically evaluate the international marketing environment, particularly in the context of launching a product/service internationally.• Assess the key factors that are important for the successful internationalisation of a product.• Develop unde ...

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