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IBS806 International Strategic Marketing

Question

Answered

Learning Outcomes Addressed:
1.Source, interpret and utilise credible international market intelligence.
2.Conduct a comprehensive analysis of how cultural differences and market trends in countries and regions affect international marketing practice.
Task:
Read International marketing research: A global project management perspective. This is available online at https://pdfs.semanticscholar.org/c827/801925c52e834fd37be71125f20ac92eae79.pdf.
Question
To what extent does global marketing research differ from domestic market research?

IBS806 International Strategic Marketing

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