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115.116 Introduction to Marketing

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What key information did you find in your secondary data (articles and video) and your primary data (survey) that could help Lion Nathan make decisions about whether they should, or should not, target the female drinkers?  Describe Lion Nathan’s male mainstream-plus beer target market using the segmentation variables (Textbook 7E: pages 171-178 incl table 6.1) to explain.

115.116 Introduction to Marketing

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Question: New enterprise idea and feasibility study Objective:  Provide you the opportunity to learn how to identify and analyze an idea (opportunity) for a social or commercial enterprise using your understanding of theoretical concepts. Give you the opportunity to enhance skills in crit ...

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In your experience appraisal, you are to identify an experience and explain the reason for the need for its redesign. This could be for reasons such as changing market (e.g. consider SCEPTICAL factors), need for refurbishment, change in venue, growth/decline. Whatever you feel is appropriate based o ...

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Task Read carefully while doing this assignment and IMC plan very important  Create an Original IMC plan Using an Australian organisation (you can use the same from A2 or a new one if you want) develop an Integrated Marketing Communication (IMC) Plan that will increase its brand awareness by ...

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