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BK005 Success Strategies for International Marketing

Question

Answered

Task 1.  Relates to LO’s 1 & 4

a) Critically analyse the differences between domestic and international marketing environments of

your selected organisation using PESTLE analysis.                  

 

b) Critically analyse the contribution of international marketing to the world economy. Your analysis must also include at least two contributing factors of your selected organisation.          

  

 

Task 2:  Relates to LO 2              

a) Apply and critically analyse one of the following theories of internationalisation to your selected organisation. Include discussion about the internationalisation process currently implemented by

your selected organisation.                

 

• Foreign Direct Investment

• Stages Model

• The network Approach

• The Uppsala School of Thought

• Dunning Eclectic Approach

• The Internationalisation/ Transaction Cost Approach

• Product Life Cycle Theory

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BK005 Success Strategies for International Marketing

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MK5011 Retail Marketing

Question: Case Analysis Project: Recent years have seen a number of changes in the way consumers browse, shop, buy and engage with brands and their products and services. These changes have had an impact on the dynamics of retail marketing and have forced organisations to adapt their strategies. ...

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