The purpose of this assessment is to demonstrate the importance of customer relationship  management in New Zealand and globally, how to build and manage good customer relations in business practice.
Learning Outcomes:
This assessment relates to the following learning outcomes:
Identify key principles of Customer Relations Management (CRM) and its importance in terms of competitive strategy for today’s business.
Identify the range of stakeholders affected by CRM including current customers, potential customers, company strategists, managers and marketing specialists.
Appreciate the importance of information technology in CRM: students will understand the importance of creating effective processes for reaching customers and accessing their input,and the increasing role of IT in these processes.
Understand the value creation through CRM and the development of customer relationship-based marketing strategies in specific businesses. Students are expected to develop strategies incorporating CRM into the marketing for a range of companies including both service and product-based companies.

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