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AMMK700-Strategic Marketing

Question

Answered

Description

This assessment requires you to take on the role of an external Strategic Marketing consultant and produce a report addressing key areas of the strategic marketing process. This assignment is designed to assess whether you have achieved the learning objective:

Learning Outcome

Analyse the role of strategy development in relation to allocating and coordinating marketing and company resources.

Instruction:

For this assignment you are to imagine that you have been re-hired as an external Strategic Marketing consultant by the business you wrote about in Assignment One. 

The senior management team of this business wants you to prepare a report which:

1.Recommends and discusses the strategic marketing of the marketing mix for one of their existing products (good or service). 

2.Identifies the appropriate resource allocation of tangible and intangible organisational resources the company could utilise for achieving the marketing mix strategy in 1. above

Report:

The report should be no more than 2500 words.  The word count includes information presented in the Introduction and Discussion only.  All material in the conclusion section and any appendices will not be included in the word count.  You are required to use outside sources to support points you make in the discussion section of your report.  This report requires the use of secondary data only.  You are NOT to contact directly any representative of the business you selected to base your report on.  All outside sources must be acknowledged using APA Referencing.

AMMK700-Strategic Marketing

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Fashion Magazine Industry

Question A) 1. Vogue magazine has a strong visual identity with strong female front cover images that are successful and independent. The brand promotes different cultures based on fashion to inspire the world that we live in. According to (Minowa, Maclaran & Stevens 2019) , the brand has t ...

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MARK09019 Digital Project

Task As a Level 9 Undergraduate class we hope you will enjoy and learn a lot while undertaking this module. This handbook contains key information and it is important that you familiarise yourself with it.  Throughout the module, you are referred to the Digital Project Moodle Page , where you w ...

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Downtown Brooklyn Penrith

...

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Case Study Of Vespa Scooters

SAMPLE CREATIVE BRIEF - VESPA SCOOTERS WHY ARE WE ADVERTISING? Develop communications to support the Canadian the Vespa Elettrica. Challenge consumers to consider a Vespa over other means of transportation ( cars, bike, UBER, public transport etc. ). BACKGROUND Compared ...

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