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CX 770016 Strategic Marketing

This is a group assessment that you will complete in your learner managed time, however, your teacher will provide opportunities during class time for clarification, guidance, collaborative working opportunities, and group discussion. Analyse the role of strategy development in relation to allocating and  coordinating  marketing and  company  resources Discuss the development of a strategic marketing plan, its implementation and control  
Pick an electric car company and produce a report addressing key areas of the strategic marketing process for that company This report is the background that helps students develop the foundation upon which strategic marketing decisions will be made. The focus of this assignment is on a future market opportunity for the company and analysing advantages of an innovation against competitors while positioning for the future target market. It will be based on research and academic content.  
Written Report: 
Prepare a 5000 word written report (not including executive summary, contents and references) which identifies and evaluates your ability to analyse the role of strategy development in relation to allocating and  coordinating  marketing  and  company  resources and then discuss the development of a strategic marketing plan, its implementation and control  
The report must include: 
• An industry overview and market analysis for your chosen organisation 
• Identify and justify a target market the organisation should aim for, analysing the strategic role of an innovation which will successfully position the company for the future 
• Analyse  two significant competitive advantages  (key  success  factors) relative to identified competition  (competitive  analysis) and appropriate  to  chosen  your  company.  The  discussion must include the rationale of VALUE (relative  to the competition) to the proposed target market of the product/company 
• Advise one (1) Offensive and  one (1) Defensive competitive strategy they could  adopt to compete in the chosen market 
• Discuss  and  analyse  the  marketing  mix  needed  for  the  offensive  and  defensive  strategies including an in-depth promotional plan 
• Describe  what  the  biggest  challenge  to  success  will  be  in  the  future  and  what  would  you recommend your chosen company must do to mitigate the risk
1. You have to select a business that has a base in New Zealand but you can use any market worldwide for your discussion 
• You are encouraged to be strategic in your choice of business e.g. is the material you require to complete the assignment likely to be available from secondary sources? 
• You should discuss your choice with the lecturer BEFORE committing to it. 
2. The overall report (report format) should be approximately 5000 words. You are required to use outside sources to support points you make in the discussion section of your report.  This report requires the use of secondary data only. 
3. While much of the material will be descriptive with regards to the business, you are expected to link your arguments to the appropriate research & theory and substantiate any claims you make (including assumptions). This means that you should have at least 20 references (not including the prescribed text) in your reference list 
4. You are expected to seek information from a wide variety of sources to substantiate the claims made in your report; however, the nature of these will be dependent on your choice of organisation. 
5. Please note you are not required (or allowed) to contact directly any representative of the business you are conducting your report on. 
6. You must rely entirely on secondary source data, or your own observations to complete this assignment. 

You are required to write a report on your identified and chosen business (as defined above). A recommended structure for your report is as follows: 
o Cover page 
o Table of contents 
o Introduction 
o Contents (as per report format above) 
o Conclusion 
o References 

You must use APA 7th edition referencing in your assessment answers As a Level 7 paper, it is expected that all material handed in for assessment is of a professional business standard. This means that it has been proofread, is comprehensible and the source of any facts, theories or assumptions are explicit, substantiated and referenced. Even when no specific marks are allocated for referencing and presentation your overall grade WILL be affected if your submitted material does not comply with these expectations.

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