Effective Marketing Strategy for GoVegan

You’re currently working for a marketing firm when GoVegan’s CEO, Tina, has approached your marketing firm for advice.TaskPrepare a suitable marketing strategy for Tina to effectively start selling GoVegan’s products. Your advice about a suitable overall marketing strategy will cover:•Objectives:Develop three suitable sales and marketing objectives that your marketing strategy will aim to achieve by the end of six months of itsimplementation. Justify your objectives and ensure they meet the SMART criteria. (6 marks)•Atargetsegment:Outline a segment that the company should target,with reasons.(6 marks)•Product:Outline threekey product decisions that will be suitable for your chosen segment. These may relate to aspects such as product attributes, branding, packaging, labelling, andproduct support services. Justify your recommendations.(6 marks)•Price:Identify a suitable pricing objective and strategy. Give reasons for your choice.(4 marks)•Place:Suggest a suitable distribution strategythat the company should use fordistributing its product. Justify your recommendations. (4 marks)•Promotion:Suggest a suitable promotion strategy and three best tools for implementing the promotion element. Give reasons for the choice of your strategy and the (specific) tools. (6 marks)Suggested word count: 900 [Part A total: 32marks]Writing and referencingYou will also be assessed on the presentation of your assignment and how you have referenced external sources.•Quotes, citations, a list of references and APA referencing.•Clear presentation with correct grammar, spelling and punctuation and written expression,reasonable length.Thisis relevant for Part A only. [5 marks]
4© TheOpenPolytechnicofNewZealandLtdPart BThe CEO of the GoVegan, Tina, was happy with the marketing strategy you presented,and she’s started putting in place an implementation plan. Tina informedher staff about the strategy soon after receiving your advice, but she now feels it’s important to communicate the potential issues or problems that the company may face in implementing the marketing strategyand achieving its objectives. Tina emails you to outline the potential issues andasks youtoalsoinclude some information about aplan to manage the associated risks and the performanceof the strategy. These issues could be due to the impact of the company’s environmentor any elements of your strategy proposal (target segment and the marketing mix elementscompleted in Part A). TaskWrite an email to Tina outliningthree key issues and associated risks that the company may face. Your email should also include how the organisation canmanage these risks and the performance of the marketing strategy during the next sixmonths. Your email should: •clearly identify the purpose, main points and plan of action•be written usingfull sentences and paragraphs•include headings and subheadings where appropriate•contain relevant information for the organisation•be clearand presented in an order that reads logically