Demonstrate an advanced knowledge and understanding of various theories and practices in strategic management, applicable to hotel organisations reflecting the key contemporary issues of strategic and operation hotel management.
To identify, consolidate and evaluate strategic issues studied in earlier parts of this degree programme and within the current hotel environment.

Learning Outcomes
On successful completion of this paper students will be able to:
1.Identify and critique theories relating to hotel management and demonstrate familiarity with relevant published works.
2.Critically reflect on contemporary issues facing the global hotel sector.
3.Explore and apply appropriate hotel management concepts to the practical complexities of tourism and hospitality, with a view to proposing workable business solutions.
4.Present business information in a professional manner.You are required to do a SWOT analysis of the chosen organisation. Your investigation should include organisational characteristics such as – location, competition, clientele, branding, staffing, positioning, and community and industry relationships. Specific challenges faced by this organisation both internally and externally need to be covered.

You are expected to present your main findings in a professional manner using an electronic poster format.

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