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MBA - Strategic Management - Industry Change & Value Curves

Understand the type of industry change and the value curve framework through the history of bookselling

Beginner
4.3 (5 Ratings) 12 Students enrolled English
Created by Hans Weemaes
Last updated Wed, 28-Sep-2022

What will i learn?

  • You will understand the types of industry change occurring
  • You will understand how you can react to them
  • You will understand the strengths and shortcomings of the “value curve” framework, and how to apply it to any industry
  • You will understand the “big trap” and how to avoid it.
  • You will continue to build a strong foundation and develop strategic management skills by taking this courses and other in the series.
Requirements
  • No prerequisites for this course. The other courses in the Strategic Management series could be useful
Curriculum for this course
8 Lessons 01:09:57 Hours
  • Course Intro
    Preview 00:02:52
  • The History of Bookselling
    00:06:06
  • Types of Industry Change
    .
  • Value Curve Framework
    .
  • The Sinclair C5
    00:08:38
  • Amazon vs Barnes & Noble
    00:11:21
  • Sinclair C5 Infomercial 1985
    .
  • The Real Sir Clive Sinclair - Documentary
    00:41:00
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Course overview

The importance of strategic management needs little introduction.

It equips decision-maker with tools to anticipate changes and to direct the organizational activities along the right path. When done well, is important for a business' long-term success.

This course is part of the overall series on strategic management focuses on industry evolution and change.

This 45 min lesson focuses on “How do you recognise industries change and how can you develop an effective strategy in response” This topic is a recurring theme for CEO’s and their executive teams. They all realize that industries change, and that they have to respond. To think clearly and in a structured way is crucial to this.

In this lesson, we focus on the framework of value curves. We explain what they are and how to use them. We use some great examples to make this story come to live. The main case is about how the bookselling industry has changed, and the strategic response of the players.

We look at Barnes & Noble and Amazon in particular, but also have a case of the Sinclair C5 and the airline industry. This story is particularly relevant professionals and high potential employees. The ability to think strategically is one of the most important leadership traits you can have. It also makes you a highly effective leader.

A good understanding of Industry Change applies to all industries, and particularly in rapidly changing industries or are ready to be disrupted.

There be some tangible outcomes;

  • You will understand the types of industry change occuring

  • You will understand how you can react to them

  • You will understand the strengths and shortcomings of the “value curve” framework, and how to apply it to any industry

  • You will understand the “big trap” and how to avoid it.

  • You will continue to build a strong foundation and develop strategic management skills by taking this courses and other in the series.

How will this help you?

It will equip you with tools to anticipating changes and directing the organizational activities You will be able to confidently speak about industry change with anybody at any organisational level. You will feel more confident about Strategic Management frameworks and how to apply it.

I want you to become knowledgeable on and a a better leader. Within 1 hours, you will upgrade your knowledge and skill base on this. It’s my pleasure to share this with you and I hope you will find this course and series interesting and meaningful.

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About instructor

Hans Weemaes

Sustainability Professional / Professor at Yonsei

0 Reviews | 0 Students | 0 Courses
I'm a visiting business school Professor in Korea, consultant, and corporate trainer. I focus on Strategic Magement, Entrepreneurship, and Project Management. I am partic...

Reviews

  • MR
    Mallika Rawat C
    14/04/2022
    Very informative and comprehensive.
  • DY
    Dalchand Y
    18/03/2022
    Yes it was good learning as far as experience and knowledge part is concern
  • RK
    Raafat K
    12/01/2022
    Thanks for this valuable and informative lectures.
  • MJ
    Md Jamil A
    06/01/2022
    Course was informative
  • FO
    Felix O
    30/07/2020
    I have learned alot on some of the areas that i was not familiar to and this has increased my knowledge base.
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