Understand the type of industry change and the value curve framework through the history of bookselling
The importance of strategic management needs little introduction.
It equips decision-maker with tools to anticipate changes and to direct the organizational activities along the right path. When done well, is important for a business' long-term success.
This course is part of the overall series on strategic management focuses on industry evolution and change.
This 45 min lesson focuses on “How do you recognise industries change and how can you develop an effective strategy in response” This topic is a recurring theme for CEO’s and their executive teams. They all realize that industries change, and that they have to respond. To think clearly and in a structured way is crucial to this.
In this lesson, we focus on the framework of value curves. We explain what they are and how to use them. We use some great examples to make this story come to live. The main case is about how the bookselling industry has changed, and the strategic response of the players.
We look at Barnes & Noble and Amazon in particular, but also have a case of the Sinclair C5 and the airline industry. This story is particularly relevant professionals and high potential employees. The ability to think strategically is one of the most important leadership traits you can have. It also makes you a highly effective leader.
A good understanding of Industry Change applies to all industries, and particularly in rapidly changing industries or are ready to be disrupted.
There be some tangible outcomes;
You will understand the types of industry change occuring
You will understand how you can react to them
You will understand the strengths and shortcomings of the “value curve” framework, and how to apply it to any industry
You will understand the “big trap” and how to avoid it.
You will continue to build a strong foundation and develop strategic management skills by taking this courses and other in the series.
How will this help you?
It will equip you with tools to anticipating changes and directing the organizational activities You will be able to confidently speak about industry change with anybody at any organisational level. You will feel more confident about Strategic Management frameworks and how to apply it.
I want you to become knowledgeable on and a a better leader. Within 1 hours, you will upgrade your knowledge and skill base on this. It’s my pleasure to share this with you and I hope you will find this course and series interesting and meaningful.
Sustainability Professional / Professor at Yonsei