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Attraction-Based Marketing Strategies

Master the art of engaging the right customers with attraction-based marketing strategies

4.5 (2 Ratings) 143,124 Students enrolled English
Created by Ken Burke
Last updated Tue, 19-Jul-2022

What will i learn?

  • Learn the attraction-based marketing model and why it works better
  • Understand the importance of having a clear, strong problem-driven story
  • Learn how using a different messenger can affect the audience's trust of the message
  • No requirements
Curriculum for this course
7 Lessons 00:23:12 Hours
  • Introduction to Attraction Based Marketing
    Preview 00:01:02
  • Funnels and the principles of attraction
  • Why THEIR story beats yours
  • Building trust in a trust-free world
  • Balancing your marketing mix
  • Measuring your results
  • Video Course Metadata - [Attraction-Based Marketing]

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Course overview

Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong.  But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest?  What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.

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About instructor

Ken Burke

28,939 Reviews | 121,909 Students | 100 Courses
Ken Burke, founder and CEO of The entrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class ecomme...


  • DG
    Deshpande Girish S
    it was very good cource related to digital marketing
  • AA
    Adegbite Abdul Jeleel K
    One of the best courses on MAH short and precise!
  • AO
    Ajayi O
    Yes it has been a good experience so far. I am really enjoying my time
  • KZ
    Kazi Z
    This is one of the finest courses I have ever done on internet. It is so engaging, informative and very much practical.
  • NA
    Nurul Azima Mohd D
    For my business strategy.
$5 $30 83.33% off
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