New

LEARN, LEVEL UP, LEAD. Upto 88% off on courses for a limited time. View Courses

Fundamentals of Sales & Marketing Management for Hospitality

Learn the fundamentals of sales and marketing and kickstart your career

Beginner
4.4 (44 Ratings) 4,170 Students enrolled English
Created by Manish Gupta
Last updated Fri, 23-Sep-2022

What will i learn?

  • Principals of Sales management in Hospitality
  • Understanding planning process
  • 4Ps of Marketing and understanding implications on hospitality
  • Ethics in Sales
  • Customer Relationship Management
Requirements
  • Basic understanding of hotel operations
Curriculum for this course
57 Lessons 05:14:39 Hours
  • Introduction
    Preview 00:00:29
  • Marketing Stages History
    Preview 00:05:17
  • Marketing Concepts - Segmentation
    00:08:58
  • 4Ps of Marketing
    00:03:47
  • Pricing Concepts in Marketing
    00:08:04
  • Product Concepts in Marketing
    00:10:42
  • Place Distribution and Promotion Aspects in Marketing
    00:07:26
  • Difference in 4Ps between B2B and B2C Models
    00:08:59
  • Planning for Sales & Marketing
    00:03:40
  • Formal and Traditional Definitions of Marketing
    00:04:54
  • Sales Management and Organization Chart
    00:04:42
  • Sales and Marketing Organization for Hospitality
    00:07:02
  • Expanding Roles of Sales Managers
    00:03:46
  • Qualities required of Sales Managers
    00:03:20
  • Changing Behavioral Trends in Sale Management
    00:05:08
  • Technological Trends in Sales
    00:03:08
  • Managerial Trends and Skills Required in New Millennium
    00:03:14
  • Behaviors to be avoided by Sales Persons
    00:04:40
  • Moral Judgements and Ethical responsibilities of employer towards employees
    00:06:51
  • Unethical behaviors towards employer, colleagues, customers
    00:05:32
  • Ethics in Sales Mix and How to create Ethical culture in organization
    00:06:39
  • Introduction to Sales Ethics
    00:03:53
  • Customer Vulnerability creating ethical issues
    00:04:58
  • Examples of Customer Vulnerability and Code of Ethics
    00:03:17
  • What is Customer Relationship Management system
    00:04:15
  • CRM and Different marketing and transaction approaches
    00:07:49
  • Customer Life Time Value and How to manage relationships
    00:07:49
  • Benefits of Planning and Responsibility of planning
    00:03:29
  • Process and Stages in Sales Function Planning
    00:04:43
  • Stage 1- Analyze the Situation Relevant for Sales Planning
    00:04:22
  • Stage 2-4 - Setup Goals and Strategies
    00:10:46
  • Allocating Resources and Implementation Plans
    00:07:12
  • Performance measurement Metrics Setting Guidelines & Planning method
    00:07:45
  • Designing Organization Setup for Sales
    00:08:09
  • Examples of Organization structures and guidelines to develop
    00:10:03
  • Sizing of work force and fixing Sales Quotas
    00:05:46
  • Importance of Sales budget and forecasting
    00:05:42
  • Process of Making Forecasts and Characteristics of good plan
    00:05:34
  • Estimating Demand in Breakdown Approach
    00:06:54
  • Quantitative and Qualitiative method to estimate demand
    00:06:43
  • Importance of Recruitment Selection
    00:04:18
  • Recruitement Process
    00:04:30
  • Job Analysis and Description
    00:05:55
  • Developing Qualifications
    00:04:32
  • Sources of Sales peoples
    00:03:16
  • Selection Process - Initial Screening
    00:04:20
  • Predicting Performance and Turnover
    00:04:49
  • Reference Check and Interview Process
    00:06:50
  • Responsibilities in Interview
    00:02:48
  • Socialization of Workforce - Orientation
    00:05:43
  • Training of Sales Persons
    00:04:21
  • Developing and Implementing Sales Training
    00:04:57
  • Training Need assessment and Type of Training
    00:05:56
  • Training Content and Delivery
    00:04:54
  • Sales Compensation Plans
    00:03:47
  • Developing Compensation Plans
    00:02:45
  • Objectives and developing Compensation Mix
    00:05:31
icon

Get Certifications

+ View more
Course overview

The sales and marketing department in the hospitality industry is not only important because it increases sales and profits. But, with the help of these two points, the industry can know the customer's expectations and demands.

 

The sales and marketing department also positions the hotel, its price and promotion to both customers and B2B and intermediates.

 

Learners who have an interest in this field can enrol themselves and learn the fundamentals. MyAssignmmethelp.com has appointed the best instructors. All of them are associated with renowned hotels and resorts. They will teach you in a proper manner and share their journey in the industry.

If anyone wants to be a part of this field, first, they must know the fundamentals. So, what are you waiting for?

 

Enrol now, and let's dive into the ocean of sales and marketing.

Why should you Learn Sales & Marketing Management for Hospitality with Myassignmenthelp.com?

MyAssignmenthelp.com has designed the Course in a proper manner. Before getting into too much detail and making the students learn how to manage sales and marketing, they will introduce the fundamentals.

All our instructors are masters in sales and marketing. They will inform you about the different ways and techniques the hospital industry follows to reach out to their target customers. In addition, they will make you learn about the different techniques you can follow to know your customers' expectations.

The Course is divided into three parts. The first one is an introduction to fundamentals, the second is deep dive into sales and marketing, and the third one is practical. After completing the course, learners will not just have a great understanding of this field. Rather, they will be able to gain a few skills required to be part of this industry.

 

What is the Importance of Sales & Marketing Management for Hospitality in your Career

Competition in the hospitality industry is getting tough with time. New hotels and resorts are coming up to serve the customers in the best possible way. Companies hire sales and marketing managers to stay on top of the list. Their work is to reach out to their target customers, make them aware of their new offers and increase sales.

 

To survive in the industry, companies have to come up with new ways to entertain and take care of their customers. A sales and marketing manager's duty is to develop new ideas to promote the business and increase profits.

 

It can be a collaboration, or it can be a huge marketing campaign. Influencer marketing is also one of the best ways to promote your business.

 

The hospitality industry is growing globally. This certification course will help you to get a job or an internship in a hotel, restaurant, pub or resort.

How do you find sales & marketing management problems for Hospitality?

 

Like every other industry, sales and marketing management has its way of finding out if there is any issue or problem. First, have a look at the sales of the company. Then, always keep checking the reviews and ratings of your hotel on the internet.

These days, sales and marketing managers rely on social media the most to promote their brands.

 

Therefore, they need to keep their social media handles always updated. If they notice that the followers are not increasing or people are not engaging in their posts, that is a problem. At that point, they will have to think of new ways to make their customers engage.

 

To find out problems, they will have to take regular customer feedback. Marketing managers also have to focus on web analytics too. For example, how many people are booking their stay online and how many people are just checking out the website.

 

Key features of Sales & Marketing Management for Hospitality include

 

The key features are:

1. Customer management: Sales managers need to make phone calls to people who have hired their services earlier or enquired about it. Each phone call is a chance to convert the prospect into a customer.

2. Email marketing - It is not dead. Rather, several software is there that deliver attractive templates. Sales and marketing managers need to come up with sarcastic emailers. Email marketing is one of the most effective ways to make people aware of your business and get their attention.

3. Analytic tools - Your brand is coming up with different marketing campaigns. But, until and unless you have a look at the results, you will not be able to know whether the campaigns are even serving the purpose or not. Analytic tools are there to measure results.

4. Sales intelligence and prospecting - Acting tracking and call recording are the two main tasks. Sales and marketing managers also have to manage contract databases and history.

Who this Course is for:

This course is designed especially for beginners who do not have any knowledge in this field. The appointed instructors do not just have long years of experience in this field. Rather, they have strong teaching skills too.

 

Their techniques will help young minds know different ways to manage sales and marketing in the hospitality industry.

People who have knowledge but want to know more or are not in touch with this field can also enrol in this Course.

 

What you will learn from this Course

You will learn different ways by which you can manage sales and marketing in a hospitality firm. To compete with the other companies, you must come up with different strategies and ways.

Understanding the issues and expectations of the customers is an important thing. You will learn to use different analytics tools and check the results of marketing campaigns. Our instructors will make you learn different ways you can follow to promote your business through the help of social media.

You will be able to know the importance of hashtags and emailers too.

 

What are the outcomes of these Courses/ Skills you will gain

Your marketing and sales skills will improve. Problem-solving skill is a must if you want to pursue sales and marketing and big in the industry. You will never be able to come up with attractive strategies until and unless you are aware of the customers' issues.

Live classes will be scheduled. Our instructors talk about different ways how you enter the industry.

 

Career after Sales & Marketing Management for Hospitality

1. Sales associate

2. Telemarketer

3. Social media manager

4. Sales and marketing manager

5. Marketing specialists

6. SEO expert

7. Copywriter

8. Sales representative

9. Marketing manager

10. Product/service manage

Know your Instructor

Hey learners! I am Manish Gupta. I am a sales and marketing manager. I will be your main instructor. I promise I will not bore you with several PPTs. Rather, in our live classes, there will be no PPTs. We will discuss different ideas related to sales and marketing. So, what are you waiting for? Enrol right now.

 

 

+ View more
Other related courses
01:09:22
Updated Mon, 29-Aug-2022
378 0 $30 $4
00:25:41
Updated Fri, 03-Jun-2022
638 0 $45 $6
00:37:15
Updated Fri, 03-Jun-2022
836 0 $45 $6
00:43:41
26 0 $40 $6
00:55:19
350 0 $42 $6
About instructor

Manish Gupta

3,379 Reviews | 105,815 Students | 39 Courses
 Mr Manish Gupta is an experienced hospitality finance professional, having a blend of financial core expertise with hands-on training in managing hotel operations and busi...

Reviews

  • PF
    Peace F.
    15/09/2021
    SO FAR SO GOOD Was this review helpful?
  • NJ
    Neha J.
    27/04/2020
    Excellent course Was this review helpful? Report
  • AR
    Ayesha R.
    10/10/2019
    Good one? Was this review helpful?
  • SA
    Samira Akter S.
    05/06/2019
    good Was this review helpful?
  • S
    Simran
    23/05/2019
    The instructor needs to work on the skills. In one of the initial videos, he says price is the most important must be the lowest from all the competitors to compete and penetrate in to the market. This is incorrect, price is not the only important aspect, value, the product, rate inclusions, etc, all work hand in hand. Not really happy with the other videos so far. Request for a immediate refund. Even though the course was purchased a month back but it was started only yesterday 21st Jul 2020
$4 $30 87% off
Includes:

Frequently Asked Questions

Visit the website of MyAssignmenthelp.com and enrol yourself.

You can easily start with an internship.

This completely depends on the problems. While working in this field, you will face different issues. Solve them accordingly

To promote and increase sales.

CRM and email marketing are both major features of the hospitality industry's sales and marketing.
callback request mobile callback request mobile Chat Now