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BUS491 Principles of Marketing

Question

Answered

Choose a Saudi business (Almarai Company) and answer the questions:

1. Identify the business briefly
2. What is the business strategy?
3. Describe its products and/or services.
4. Identify its customer. (Segmentation, target market)
5. Why do you think that customers buy their product and/or service from this company?
6. Identify two competitors and describe how this business differentiates itself from them.
7. Does the business have a competitive advantage?
8. In your opinion, what dangers does this business face in the near-term? Explain your reasoning.
9. If this were your business, what would you do differently? Explain your response.
10. What the actors in Micro and Macro environment that affect the business
 
The Almarai Company Milk and Modernization in the Kingdom of Saudi Arabia case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Almarai Company Milk and Modernization in the Kingdom of Saudi Arabia case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Almarai Company Milk and Modernization in the Kingdom of Saudi Arabia case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

BUS491 Principles of Marketing

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MSMI698 Marketing Strategy

Task: Identify and briefly discuss three ways your firm has adapted its marketing strategy, either its aspiration (STP) or its action plan (marketing mix), in response to the pandemic. Be sure to identify, as I do in the provided example, what part of the formation process. Ask one substantive ques ...

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MKT741 Digital Marketing

What was the primary challenge during the experience? How was the overall module learning experience? What is the main cause of the challenge? What were the most useful outcomes? How can I improve from this experience for the future ...

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MRKT1002 Subculture Analysis

Task: You will assume the role of a marketing strategist for a selected product you’re your choice) and use the tools presented in consumer behavior to analyze various groups to determine if they meet the criteria for a potential target market of your subculture. You will present your data an ...

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The Organizational culture

Question Read the attached article on the Australian company Atlassian Analyze the organizational culture at Atlassian, based on the     information provided in the article.  Your analysis should include a discussion of TWO of the following OB concepts in relation to Atlassian: Di ...

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