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1. Using Porter’s five forces model, analyse the attractiveness of the South East Asian airline industry. In your answer, discuss the barriers to entry a new entrant might face in this industry.                                                                                                                                               

2. Conduct a value chain analysis to determine AirAsia and the Tune Group’s organisational capabilities and advance this analysis by using additional framework(s) to interpret their core competencies.                                                                                   

3. Discuss how AirAsia and the Tune Group used their existing capabilities to grow and diversify their business. Using Ansoff’s Product/Market Matrix, analyse the case evidence on which growth directions AirAsia and the Tune Group have pursued and make recommendations on future growth options.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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MK4209 Digital Marketing Project

Question: Overview of the Project Provide a couple of paragraphs that outline the main reasons for undertaking the project. What is the project all about? Give a little background to the issue or problem which you are addressing, why you have chosen this project. This is where you make it clear ...

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Select or gather appropriate data. It is part of your assessment requirement that you are able to determine which data may be applicable from the data provided to you in the case study. The data will be used for analysis to assist you in interpreting market trends.Complete the following sections and ...

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112051 Global E-Business

Task DigiFit is an online fitness platform which condenses a broad range of fitness information, while simultaneously providing tailored health and fitness products and services to all types of consumers eager to transform or begin their fitness journey. There is a clear issue with regards to the ...

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MG413 Data insights

Questions: Prepare and deliver a 15-minute presentation and supporting evidence based upon Part 2 of the module This should cover the following tasks: 1. What is the role of quantitative research in modern marketing research and data analysis, with specific emphasis on questionnaire design &nd ...

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