Component A (80%) — An individual Report.
Students should demonstrate the following:
1. Critical awareness of the complex nature of international trade, its main factors, the legal frameworks and institutions; and their major challenges, issues and risks.
2. Critical analysis and evaluation of the trade exchanges at both quantitative and qualitative level.
3. Detailed knowledge of international trade, investment and tools.
4. Understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical challenges, issues and risks.
Task
Report must be based on the following:
1. Assume that you have been hired as an Intemational Consultant for a Muiti-National Corporation (MNC). This MNC is seeking to make its first entry into Banakok, Thailand.
2. Your role is to give an opinion on the advisability of such a move and to provide guidance regarding the potential move.
The report should consist but not be limited to the following:
A. Board resolution
The resolution you are asking the board to pass, that is, for approval.
B. Executive summary
The executive summary should specify the purpose of the Board paper — key information and specific recommendation.
C. Background
The background section should provide sufficient information to enable Board members to understand current situation, issues, problems, innovation, or growth plan. If there is more background information than can fit within one page, the information should be summarized in this section and provide as appendices to the Board paper.
D. Discussion
Discussion should cover analysis in the general business environment (e.g., current environment, economic condition, trading systems, legal framework, influential institutions, etc), export strategy, at both quantitative and qualitative perspectives.
Discussion should include challenges, issues and risks. Assess the degree of impact that will affect the organisation. Any implication in the areas of management responsibility, strategic implication and/or legal aspects from the research.
E. Recommendation
It is important that you provide a clear and concise recommendation. The recommendation should include:
a. The recommendation you are asking the Board to pass the resolution.
b. The reasons why the Board should accept the recommendation.
c. Summary of alternatives (where relevant), and therefore, why the recommendation is the best option.
Report Deliverables
1. This report should be composed with 2,500 words +10% allowances.
a. Word count must be indicated on the first page.
b. Word count excludes Table of Content, Board Resolution, and Reference List.
2. A written report shall be word processed with Ariel or Times New Roman font type, size 12, double line spaced and overall margin 2.5 cm; include relevant charts, diagrams, graphs, images and/or tabulations.