Analysis of Food Court Industry and Its Segments

RequirementsYou must demonstratewritten proficiency by producinga report of not more than 13pages (including diagrams, but excluding the cover page, and the reference list) in Microsoft Word 2010or later (*.docx. Key illustrations and diagrams shouldbe shown in the main report. You must address the following questions in sequence. Your analysis and the written report shall be developed in the context of the food court industry, your chosen food court operator and its current situation.Question 1(a)Identifyfour (4)different food court customer segments. For each segment, examine what the customers want most from the food court.Applya common definition of quality (Ref.Study Unit Section 1-1)related to the customers’ want and recommend an action for any food court operator to satisfy this want. Note: In total you must use at least three(3)different definitions of Quality, one foreach customer segment.(16marks)(b)Many providers of hawker food have their own brandings associated with their food. They enjoy large customer base, e.g.,City Satay.You are required to identifya popularbranded local hawker food (other than City Satay) which can be purchasedfrom a food court or a hawker centre. Use any three (3)ofGarvin’s eight quality dimensions to illustratehow its producer achieves food quality