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MBS537 Strategic Marketing Management

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Each student will develop and deliver a 15-minute presentation which: • Provides the audience with an overview of the assigned topic. • Includes a summary of contemporary thinking and literature in relation to the topic. • Provides the class with recent examples of the relevant marketing principles being applied in “the real world”. The aim of the assignment is to: • Provide students with examples of the latest developments in marketing globally and demonstrate how these relate directly to the topics being studied. • Enable students to develop and deliver presentations in front of a group. • Provide students with the opportunity to give and receive critical (as opposed to negative) feedback to colleagues, and to critically analyse a presentation • Provide students with an expanded sense of the scope of marketing activities in the realworld.

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