Project Management Assessment

Assignment part

Distinction (70-100%)

Merit (60-69%)

Pass (50-59%)

Fail (0-49%)

The Case for Change (10 marks, ILO1)

Guidelines

· Present the company you chose. Explain what it does and in which market it operates

· Explain the threats this company is facing and that it is obliging it to digitally transform (e.g., e-commerce, Covid-19)

· Explain what is the digital transformation that your chosen company is going through, and what are the objectives of this transformation

Detailed presentation of the chosen company and of the sector in which it operates.

Detailed presentation of what are threaths that the chosen company is facing and that oblige it to digitally transform.

Detailed presentation of what are the objectives and the vision of the

chosen company’s digital transformation.

Presentation of some of the most recent digital initiatives run by the chosen company.

Good presentation of the chosen company and of the sector in which it operates.

Good presentation of what are threaths that the chosen company is facing and that oblige it to digitally transform.

Good presentation of what are the objectives and the vision of the

chosen company’s digital transformation.

Basic presentation of the chosen company and of the sector in which it operates.

Basic presentation of what are threaths that the chosen company is facing and that oblige it to digitally transform.

Basic presentation of what are the objectives and the vision of the

chosen company’s digital transformation.

Student does not explain what the chosen company is and/or the sector in which it operates. It is not clear what are the objectives of its digital transformation and what are the threats that oblige it to change.

Capture Insights (14 marks, ILO2)

Guidelines:

· Present relevant techniques that its company can chose to understand what is happening to its competitors, macroeconomic trends and partners.

· Focus on the concept of hyperawareness (or better, business awareness)

· Present at least one digital technology that can help your company to capture changes happening within its competitors, partners and at macroeconomic level (e.g., artificial intelligence, social media listening, machine learning)

Student gives detailed advises on which techniques their chosen company can use to detect the

Student gives good advises on which techniques their chosen company can use to detect the changes that

Student gives basic advises on which techniques their chosen company can use to detect the

Student does not advise on which techniques their chosen company can use to detect the

changes that are happening in the market it operates.

Student explains in detail how their company can capture insights about its competitors, macroeconomic trends and partners (e.g., leverage on the concepts of business awareness).

Presentation of at least one digitial technology that the company can use to capture insights

Student shows good critical discussion ability and apply concepts to the chosen company.

are happening in the market it operates.

Student explains how their company can capture insights about its competitors, macroeconomic trends and partners (e.g., leverage on the concepts of business awareness).

Student shows critical discussion ability and apply concepts to the chosen company.

changes that are happening in the market it operates.

Student basically explains how their company can capture insights about its competitors, macroeconomic trends and partners (e.g., leverage on the concepts of business awareness).

Student is still descriptive, but show some critical discussion and apply the concept to the chosen company.

changes that are happening in the market it operates.

Student is descriptive, does not show critical discussion and concepts are not applied to the chosen company.

Make Fast Decisions (14 marks, ILO2)

Guidelines:

· Explain which approaches and techniques your company can use to make informed decisions

· Explain how your chose company can guarantee that decisions are inclusive and data-driven

· Present some digital technologies that can support your company in making informed decision (e.g., Artificial intelligence, cloud system, Machine learning, Internet of Things)

Student gives a detailed explanation of which approaches their chosen company can use to make fast decisions to quickly adapt to the changes in its market (e.g., by making data-driven and inclusive decisions).

Presentation of at least one digitial technology that the chosen company can use to make fast decisions.

Student shows good critical discussion ability and apply concepts to the

chosen company.

Student gives a good explanation of which approaches their chosen company can use to make fast decisions to quickly adapt to the changes in its market (e.g., by making data-driven and inclusive decisions).

Student shows critical discussion ability and apply concepts to the chosen company.

Student gives a basic explanation of which approaches their chosen company can use to make fast decisions to quickly adapt to the changes in its market (e.g., by making data-driven and inclusive decisions).

Student is still descriptive, but show some critical discussion and apply the concept to the chosen company.

Student does not explain which approaches their chosen company can use to make fast decisions to quickly adapt to the changes in its market.

Student is descriptive, does not show critical discussion and concepts are not applied to the chosen company.