MNGT1002 Introduction to Entrepreneurship and Innovation

Recommended Report Structure Cover/Title Page: (not included in word count) Executive Summary: In, summarise your innovative business idea, the components and assessment findings of your research plan. Table of Contents: Use numbered headings and subheadings, including any tables and figures (not included in word count). Introduction: Outline the purpose and context of this report. Outline the key areas of focus and the goal (what you want the report to achieve). Description of the Innovation Idea: A succinct description of the proposed business idea that seeks to find a solution to a problem or identifies an unmet need and clearly articulates the value of the idea. 
Idea development processes: An explanation of the processes you have undertaken to identify and arrive at that particular opportunity demonstrating rigour around idea development and initial screening. This explanation should assess: 
 The insights developed through applying a Jobs-to-be-done lens in developing the idea. • An explanation of the insights developed through your customer persona and customer journey mapping process. An overview of at least two ideas that you developed and some evidence of the process of your idea development. You should show us your decision matrix that led you to select the idea that you have written this assessment about. 
Overall, you should provide documentation, evidence and reasoning that illustrate your idea development processes and the rationale for your decisions. Business Model Canvas Present your innovative business concept using the Business Model Canvas template (a 1-page business plan) (Visit: https://www.strategyzer.com/canvas/business-model-canvas) Conclusion: Articulate an argument for the pursuit of a new business idea for the specific organisation by synthesizing the information presented and arriving at appropriate findings/recommendations. References: Use a wide variety of references to support your plan, and a range of industry-based resources appropriately formatted in APA referencing style both in-text and Reference List. 
Remember, this will be a first and high-level overview of the opportunity. Moving forward, you would conduct further idea testing, in particular, by actually talking to customers and conducting more detailed feasibility analysis. We move into further opportunity identification, feasibility analysis and detailed planning in MNGT2002 and MNGT2007.