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Question

Answered

Task:
 
You will need to submit an individual report of 3500 words +/- 10% (excluding appendices) worth 40% of the overall course mark.

You can choose any suitable format for your individual report as long as it looks professional and is presented in a report style and it must be word processed.

Please perform a throughout strategic analysis about Charoen Pokphand group

Part A Charoen Pokphand group s Current Strategy  (60%)
 
• Using the theoretical framework(s) that you have identified critically analyse the external environment of Charoen Pokphand group 
• Using the theoretical framework(s) that you have identified, critically analyse Charoen Pokphand group  internally 
• Combine the findings from both analyses and perform a SWOT analysis
• Find information about Charoen Pokphand group  current Mission, Vision and company goals and objectives 
• Describe Charoen Pokphand group  current strategy based on your previous analysis

Part B Suggest  Charoen Pokphand group ’s Future Strategy (direction) 40%

• Based on your findings from part A criticise Charoen Pokphand group s current Strategy in terms of its long term usability and your judgements of Charoen Pokphand group ’s survival in the future – you need to explain in your own words what you think but try to incorporate original research from other sources to make your arguments stronger. You might want to be using the theoretical framework(s) that you have identified to critically analyse Charoen Pokphand group ’s future. 

• Using original research about Charoen Pokphand group ’s latest activities (e.g. Charoen Pokphand group  is trying to merge with other companies, selling off assets, start a trust campaign etc.?)  and try to interpret in light of Charoen Pokphand group ’s new strategy what that might mean?

• Propose a new strategic direction for Charoen Pokphand group s and what they should focus on in the future to survive

Objectives: 

Students will be able to:    
1. Demonstrate current knowledge and understanding of the major functional areas of business.

2. Demonstrate current knowledge of specialist functional and professional areas of business where such specialisation is informed by international educational standards.

3.Demonstrate, through the application of knowledge to business contexts and scenarios, their abilities of analysis and synthesis.

Objectives:

Students will be able to:

1.Demonstrate the acquisition and application of a range of personal transferable skills in numeracy, literacy, communication and time management. 

2. Exhibit an understanding of the needs of customers, clients and other important contacts through the demonstration of the awareness of key professional and managerial issues, problem solving and critical thinking. 

3. Apply managerial and leadership techniques, including negotiation, project management, team building and decision making to business problems appropriate to their level of study.

MGN512 Strategic Management

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