9 Pages
Analyze the internal and external influences of the integrated marketing communications (IMC) of your product’s brand. Refer to the checklist and questions in Module 2 to consider in your situat ...
First, Name a product, service, or charity of your choice. ? This means pick a specific real product, not a whole category like "cosmetic product"! instead choose something like Mabeline Lipstick. The ...
Case Study- In-Class Presentation and Discussion Leader (15%):Students will be provided with an article or may locate and choose one that they are interested in, that illustrates how applied business ...
Questions: This assessment addresses the following subject learning outcomes: a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, s ...
Scenario
You are a commercial trainer who specialises in marketing. You are in full-time employment with one of the above organisations. The company is investing in a new product and would like the whole organisation to be involved.
Activity 1
As the trainer, you have been given a task to produce training material that will provide your colleagues from their respective departments with an insight to marketing. The first task will be to produce a booklet containing the following elements;
An explanation of the key roles and responsibilities of the marketing function and how these relate to the wider organisational context. Analysis of the roles and responsibilities of marketing in the context of the marketing environment and further analysis of the interrelationship between marketing and other organisational functions. A critical analysis and evaluation of the key elements of the marketing function and its relationship with other functional units of an organisation.
Activity 2
Your second task is to compare how organisations (with a special focus on your chosen organisation) are using elements of the marketing mix (7Ps) to achieve overall business objectives. Your findings, recommendations and conclusion will be presented to the Chief Executive Officer and his team as a formal report supported by a 10-minute presentation.
Your report will include the following, supported by a 10-minute presentation which should have an overview of the report:
A comparison of how different organisations apply the marketing mix to the marketing planning process to achieve business objectives and an evaluation of different strategies applied by organisations to demonstrate how business objectives can be achieved. An evaluation of a detailed, coherent and strategic marketing plan for a product for one of your chosen organisations that applies to the 7Ps in order to achieve the business objectives.
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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.
Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.
Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.
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Analyze the internal and external influences of the integrated marketing communications (IMC) of your product’s brand. Refer to the checklist and questions in Module 2 to consider in your situation analysis ...
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First, Name a product, service, or charity of your choice. ? This means pick a specific real product, not a whole category like "cosmetic product"! instead choose something like Mabeline Lipstick. The more specific the easier it will be. Next, develop a primary research plan to give you more insight ...
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We aren't endorsed by this University
Case Study- In-Class Presentation and Discussion Leader (15%):Students will be provided with an article or may locate and choose one that they are interested in, that illustrates how applied business demographers do their work. The instructor will provide several case studies. Cases provide exa ...
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We aren't endorsed by this University
Questions: This assessment addresses the following subject learning outcomes: a) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights.b) Critically evaluate customer needs to create v ...
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