BM6024 Organisational Strategy
Answer:
1)What are the key challenges facing the company in the external environment in the UK?
2)What are the important aspects of the internal business situation of the company in the UK?
3)What strategic options and directions could the company consider to sustain future growth both in the UK and international Market?
4)What steps would you recommend to develop the company over the next 5 year years in the UK and International market?
You should apply learning from the module to develop your assessment of the case, and your report should evidence understanding of the concepts and approaches studied and the ability to apply these to the given case. Your report should present an independent assessment of the strategic situation of Pizza Express and also offer and justify your own advice on possible next steps.
Word length: Excluding title page, table of contents, exec summary, references and appendices.
· Citations and references should be provided using the Harvard style.
· This is a business report therefore please use data, charts, diagrams and figures wherever appropriate to the points being made.
· It is important that you include sources and material that goes beyond the case study description. In other word you must use external sources such as internet, journals, and books to illustrate you points and for your referencing
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