SHR0376 Marketing Management
Using your research findings and PESTLE and SWOT analysis and matrices, from assignment 1; complete numbers 5-8 (must include your PESTLE and SWOT matrices), of your marketing plan to provide recommendations to your selected company/brand.
·Marketing Mix Strategy and Budget Recommendations- Note that you will need to recommend your marketing mix strategy for your selected brand. Your recommendations should stem from your market and company analysis. Your strategy recommendations must be relevant to the segments identified in your market situational analysis. You are also expected to use relevant strategic marketing planning tools to inform your recommendations. Refer to the strengths and weaknesses in your SWOT and the opportunities and threats derived from your PESTLE analysis to decide which elements of the 7 marketing mix Ps require alteration. Budget- provide a costing for each of your marketing mix elements. We do not expect you to come up with specific figures, but your costing should be based on research. (Number 7 of the marketing plan template).
·Evaluation and Control – how would the plan be monitored? What tools would you employ? Consider the Key Performance Indicators (KPIs). (Number 8 of the marketing plan template).
What do I need to do to pass?
How do I produce high quality work that merits a good grade?
·Identify, formulate and justify adequately, the constituent elements of your marketing plan and propose acceptable strategic recommendations to take the organisation forward.
·Apply an in-depth knowledge of marketing theories to evaluate, to an acceptable level, alternative solutions in solving problems.
·Satisfactorily adapt your strategy, introducing and involving high level activities relating to data collection, analyses, synthesis, and reporting for complex purposes.
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