Social Cognitive Theory (SCT), which used in the field of psychology, communication and education which holds that specific portions of an individual’s acquisition of knowledge that can be directly relative to the observation of others within the field related to the context of social interactions, experiences and outside the influences of media. This theory was proposed by Albert Bandura as a specific extension of his social learning theory. This theory states that when a person observes a particular model showcasing a behavior and the consequences of that respective behavior, which makes them remember the sequence of consecutive events and utilize this information to place a guide towards successive behaviors as well.
Observation of a model can also place hints for the viewer to engage with the behavior they have learnt. On the other hand, people do not get to learn new behaviors on their own or by either succeeding or failing, rather than the survival strategy of an individual who is dependent upon the revert of the actions of other individuals. Dependency upon the fact that people are either rewarded or given a punishment for the behavior they showcase and the outcome of their behavior, the observer may choose the option to revert the modeled behavior. Media provides the models for a wide variety of people based on different environmental settings.
The roots of social-cognitive theory have been devised from the works of Edwin B. Holt and Harold Chapman Brown’s written book in the year of 1931 proposing that all animal action is based upon fulfilling the needs related to psychology such as Feeling, desire and emotion. The most relevant component of this theory is that it provides the prediction of a person which cannot learn to provide imitation until and unless they are imitated properly.
Social-cognitive theory was originally adapted in the field of psychology, on the basis of the unofficial November Google search in the year of 2013, where only 2 percent of the articles have been published on SCT belong to the pure field of pure psychology. Among these, only about 20 percent of the articles belong to the field of education, and the 16 percent belong to the business world. The majority within the publications are utilizing SCT, among which 56 percent have the belonging towards the field of Applied Health Psychology. The majority within the current research in Health Psychology has its prime focus upon the testing of SCT in changing of behavior campaigns which opposes the expanding theory. The campaigns which take place are related to the topics like, increasing of fruits and vegetable intake, increase in the physical activity, breastfeeding and HIV education.
Born in the year of 1925, Bandura is still having its influence upon the world keeping in mind the expansions of SCT. The recent of his works, which have been published in the year of 2011 focuses primarily on how SCT has its impacts on areas both related to health and population in related to the climatic change in and around a region.
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