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 Definition Of a Value Proposition

Referencing Styles : Harvard | Pages : 1

Value proposition

Value proposition can be defined as the value that a certain organization promises to deliver to its customers regarding the fact that they must choose their products for purchasing. Value proposition can also be defined as a certain declaration of the intent which aims in introducing the brand of the organisation to the customers by conveying them the message that what the company actually stands for, the ways by which it operates ad why it actually deserves the business.

Relation with branding

Value proposition has a decent relation with branding. Value proposition could be represented as a particular business or a statement of marketing which a certain organisation could use for summarizing why a certain customer must buy the product or make use of a certain service or a product that they offer. This helps in offering the organization with adding more value or help them in solving a certain issue for them. A good value proposition tends to demonstrate what a certain brand offers to their customer which no other organization has the ability to offer along with the ways by which services or products fulfil the needs which no other companies would be able to fill. Value proposition is usually a promise of organization to its customer ir a certain market segment. This particular value proposition is comparatively easy for understanding the reason of why a certain customer must buy a particular product or a service from a certain organization and not from any other organization.

Example of Effective Value Proposition

Some examples of successful value proposition include Uber which is one of the smartest way to get around. Various companies that make use of technology for their business are usually criticized, one among these business include Uber. one of the vocal proponents of empowerment that are offered by this particular organization, Uber has deservedly undertaken a huge amount of heat for the purpose of denying the drivers regarding the protection afforded to the legal employees. Besides these criticisms one of the best thing that Uber has is its value proposition. Uber highlights all the aspects that prevent people from hiring a normal taxi ad hence points out how the service provided by Uber is superior as compared to the ones provided by the traditional taxis. The points that are presented by Uber as its strong points and unique ones include a single tap on the phone can make a cab reach to the location of the passenger or customer, this cab would not have the ability deny any sort of service such as any destination. The driver would have knowledge regarding the destination for which the customer has booked the cab. Besides this the payment option in this particular application is very simple. If the customer wants to pay through cash, he could do so but if he wants to pay through any of the online money transferring applications, he would be allowed to do so as well. All the aspects related to this contracts the experience of getting a taxi.

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