Exploring HR Topics in Business

Students should choose one of the following topics from the module:

1. The impact of technology and digitalisation on HR function: Students are expected to analyse a business whose product offering is heavily impacted by the use of digital technologies.

a) Pick one company that fits the features indicated before and carefully describe the business model this firm pursuits, a general description of

the business as well as its key economic and financial indicators.

b) By focusing on the current HR strategy and on the need for HR teams please describe how this firm adapts to the new digitalizationrequirements by elaborating on the effects of technology on the HRfunction, how this process has change in order to build a solid HR strategy, increase attraction and HR efficiency.

c) Critically assess the choice of using digital technologies in HR as opposed to traditional systems,

2. Building a talent strategy for the future of the company: Students will introduce the new digitalization approach to talent management that is many firms are currently introducing in a business world which features high competition and talent shortage. Students will work on issues like;

a) Pick one company or industry that fits the environmental features indicated before coupled with a description of its business model and a general description of the business as well as its economic and financial indicators

b) Identify and analyse talent attraction and retention policies using digital media in response to talent shortage and competition

c) Critically assess the use of digital tools for attraction and retention of new personnel and whether traditional tools are still useful in contemporary firms.

3. Building a strong employer brand for the new generation employees: Students will work on employer brand concept and its uses for a company.

a) Pick one company or industry that uses branding for its HR activities

b) analyse the steps and requirements of Employer Branding strategy by, focusing on its advantages and the strategic outcomes for companies.

c) Critically assess the use of brands to attract qualified employees as  opposed to non branded traditional forms of advertising. You must support the paper with specific academic text and journal references in the critical discussion.

Oral: The project also has an oral component.

Structure of the Project:

i. Cover Page

ii. Table of Contents

iii. Part A: Analyse of the concept. Critical discussion on the theory related to the chosen topic.

iv. Part B: Short description of the chosen company. The application of the selected topic to the company’s case. Critical evaluation of the outcomes for the selected company.

v. Summary & Conclusion: State your conclusions on both the model & framework and the example company you have chosen for the assignment.

vi. Bibliography and citations: The bibliography should be on the last page of the report.

- Include Harvard style references, no copied and pasted links. You must cite information taken from other sources as well as paraphrased sentences  NOTE: The title page should include the name of the course, the title of the project, the students’ full names, the tutor’s name and the date. The table of contents should include all the headings with appropriate page numbers, including the bibliography and the appendices.

Structure of the Project:

1. The report should display a coherent structure: Title page should include student name, module name, lecturer name, date and school name followed by contents page, introduction, executive summary, methodology, findings, analysis, conclusions, recommendations, referencing and appendices.

2. The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering.

3. All projects will be discussed in class in a power point presentation of no more than 20  minutes. The presentation should be a summary of your work. The power point resentation should be printed 4 slides per page and submitted attached to your project, otherwise submission will be rejected.

4. Tables or work/data taken from other sources may be included in an appendix.

5. All sources must be referenced in the text and a full bibliography must be provided (including visited websites) in the Harvard style referencing system. Paraphrasing or  direct quotes taken from other sources must be clearly indicated with citations.

6. Students are reminded that depth, relevance and variety are the crucial elements of quality research. (Wikipedia is not considered to be a relevant source of information; any students referencing Wikipedia will be deducted marks! Alternatively, if you find  information on Wikipedia use the original sources listed at the bottom of the article)

7. Students are reminded to use valid and peer-reviewed references to support their work. Websites should only be used if they represent an established source and only for  facts and figures. Students should make the most of academic and practitioner books and  articles. Submission deadline: November 3rd 2019 (by midnight) Submission should be completed on Turnitin.com by the deadline, November 3rd 2019 and should include a hard copy to the lecturer and an electronic copy to your academic coordinator.