The assessment for BE435 is by this coursework and one other piece of coursework. This piece of coursework is worth 75% of the overall assessment of BE435. The requirements for coursework are as follows: According to Zoe Beloff “[i]t is common knowledge that people have long been emotionally invested in their tools, but a profound shift is underway. Today digital devices are increasingly designed to create the illusion that they are not simply objects but subjects, caring and sentient beings. They actively elicit our responses so that while it appears that they are our servants, they are in fact training us, shaping us from earliest infancy. It is we who are working for them” (2018: 7) Throughout this module, we have explored shifts in the relationships between individuals, organizations, and the broader society, with management practices. Here Beloff claims that technology today takes on functions of control and command that previously were understood as management. For this essay you are to discuss the changing role of digital technologies in the organization and control of new forms of work. Essays should be 3000 words (+/- 10%). You should include empirical examples or cases, at least one, in your discussion and analysis.: Drawing from module materials, evaluate and explore the transformations, connecting these shifts to at least one of the following topic areas explored in the module: The sharing economy & app based management The quantified self, monitoring, and optimization The Etsy economy and craft revival Gamification and ‘fun at work’ Logistical media and software Algorithmic management Transformation of an industry by digital technology Digital content production and moderation Another fitting topic / area which has been discussed and agreed This is a research paper and, as such, should follow academic standards of writing. The coursework should fulfill the following formal criteria: • It should include Harvard style in-text references for all cited works, and a list of references at the end of the text, • It should be spellchecked and grammar checked

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