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Question

Answered

Learning Outcomes: Knowledge and Understanding tested in this assignment:

1. Evaluate the importance of customers and consumers to organisations;

2. Identify the factors used to identify customers;

3. Analyse consumer and buyer behaviour theories, models and frameworks;

Learning Outcomes: Skills and Attributes tested in this assignment:

5. Appreciate how businesses identify their customers using internal and external data sources;

6. Investigate and search case histories, using University on line sources to determine how organisations understand buyers and consumers;

7. Apply buyer behaviour theory to live and simulated business situations.

Please address the following:

1.Write notes on Kozinets & Handelman 2004. This paper describes netnography as a research strategy. Please describe how the authors used netnography. What other methods did they use to research consumers? Please use everyday words – describe the strategy and methods in your own words instead of repeating the expressions the authors use

2.Visit the two web sites you selected from the list above. Identify some of the themes emerging from the reviews / complaints / comments on the two web sites.

a.What themes do you see coming up in a single review?

b.What commonalities (themes in common) are there between two or more reviews?

3.Link your analysis with the theories studied in the course: what insights do these data give you in the consumers’

a. Values?

b. Attitudes?

c. Motivation?

5BUS116-Understanding Customers

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Local Market Fluctuations

Do not send to the\m RTA—give this form to\m the ten\fnt/s \fnd ke\mep \f \bopy for your r\me\bords. 1 Address of the rent\fl property (if different from above) Postcode 2 Noti\be issued by Lessor \fgent Fu\b\b name/trading na\Lme Phone 3 Noti\be issued to Fu\b\b name/s 1. 2. 3. 4 Noti\be i ...

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Brazil Fragrance Business

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BUSN10141 Buisness Reports

Summary reports are used in business to provide management with information.  You might be asked by a manager to conduct research on a given topic and to submit a report. For this assignment, you will be writing a “Summary Report” whereby you conduct research on a specific Canadi ...

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BSB40507 Certificate IV in Business Administration Project Administration

Drawing on the range of project management knowledge enhancement resources we have discussed during classroom training, use those issues that are relevant for this project to complete the project activities below. Complete each project activity and provide the attachment’s file name in the rig ...

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